CHINA IS OPEN AGAIN!
A new wave of travellers from China has started which will soon bring China back to the top position as the biggest international tourism source market. The bottlenecks in China and in the host destinations have mostly disappeared, allowing the pent-up demand for business trips, honeymoons, family visits and leisure and special interest trips to be started.
For almost 20 years COTRI has supported international service providers and destinations to cater successfully and sustainably for Chinese visitors, from the years dominated by package tours and shopping at “must-see” destinations to the new wave of visits to newly discovered destinations for new experiences and activities in smaller customised groups or as FITs.
Information – Adaptation – Success, COTRI is providing support along all steps of the way, based on continuous research, decades of experience, specialisation and long-term partnerships.
SERVICES
Which strategy is the right one for the New Wave of Chinese Visitors, which segments of the source market are fitting with your products and services, how to restart the engagement with the Chinese market?
China Outbound Recovery offers within a single day workshop orientation, information, insights and answers for strategy and next steps, in-house or virtual.
Morning session: Compact training focussing on changes and new opportunities.
Afternoon session: Result-oriented development of practical consequences and the roadmap for 2023 and beyond.
The CTT is offered online in three steps: Basic – Advanced and Add-ons for different industries
BASIC
CTT China Tourism Training Edition 2023, completely updated!
CTT BASIC online training:
- 3 hours self-administered for entry and re-entry
ADVANCED
CTT ADVANCED online training:
- 6 hours self-administered with all necessary tools for management decisions
ADD-ONS
CTT ADD-ONS online training:
- 2 hours self-administered Industry specific add-on modules for different industries
CTT Marketing Special
2 hour interactive online of offline training how to integrate Social Media with recommendation marketing for more results for less money.
Quantitative and socio-demographic data for 80 countries and destinations, 2011-2023
Customised Data sets, forecasts, additional indicators on demand
Standard and customised workshops as stand-alone or in connection with projects, events, trainings. Half day or full-day, online or offline in English, German, Italian, Spanish. Strategy, Marketing, Market Segments etc.
Based on dozens of successful consulting projects all over the world, decades of
experience and scientific methods including the Meaningful Tourism paradigm, exactly the needed solution from market research to implementation.
EVENTS
20th anniversary of the CTW Award! Companies and organisations showing to the world there success with the new Chinese market.
The first major event in China to restart the dialogue between Chinese and international service providers and destinations. Free entry to fair and conference!
PUBLICATIONS
COTRI Intelligence
The indispensable source of weekly consulting, analysis, data and news for everybody seriously interested in the post-pandemic Chinese outbound tourism market and changing Chinese consumer preferences.
Subscriptions: Free * Premium * Premium Plus
An insight-packed new handbook written specifically for tourism stakeholders, destination authorities, government officials and businesses in related sectors. It provides practical advice on every page for strategy development, product adaptation, marketing and sales to group and individual tourists. This handbook is available in Italian, Spanish, French and German versions.
Introduction into the Meaningful Tourism paradigm, followed by many Best Practice Examples helping destinations, companies and organisations to create their own concepts and strategies based on the positive experiences of successful initiatives from around the world.
An interesting and informing way to understand the development of China’s outbound tourism in past years: eBooks of issues of the COTRI MARKET REPORT, the BEST EDITORIALS of COTRI Weekly and the 2021 outlook into the future of China’s outbound tourism
A weekly personal view of Prof. Dr. Arlt to the development of China’s outbound tourism and the Chinese society. Available as LinkedIn newsletter and as part of Free and Premium subscriptions to COTRI Intelligence.
An interesting and informing way to understand the development of China’s outbound tourism in past years: eBooks of issues of the COTRI MARKET REPORT, the BEST EDITORIALS of COTRI Weekly and the 2021 outlook into the future of China’s outbound tourism
Followed by more than 20,000 LinkedIn users, the LinkedIn pages of COTRI and of Prof. Dr. Arlt offer a constant flow of comments, articles and observations.
COTRI IN THE NEWS
More articles
- High Elevation Time for Three World Tourism Network Executives, Dmytro Makarov, eTurboNews, 11 May 2023
- How to attract the new wave of Chinese tourists: big-city thrills, nighttime activities, adventure tourism – or go with ChatGPT’s humorous advice?, Mark Footer, South China Morning Post, 1 February 2023
- Tourism industry prepares for influx of Chinese travelers looking for experience, Han Chen, Axios, 7 March 2023
- “Meaningful Tourism” to Take Sustainable Travel to a New Level, Eleftheria Pantziou, Greek Travel Pages, 14 June 2022
- New Report Forecasts 228 Million Outbound Chinese Travelers Per Year by 2030, Özgür Töre, ftnNEWS, 19 January 2023
- Peru wins gold at Chinese Tourism Welcome Award 2023, Jose Carlos Collazos, Businesswire, 22 May 2023
- International award for innovative health and travel research, Edith Cowan University, 26 May 2023
- All eyes now on China opening, Nisha Verma, Pressreader, 24 March 2023
- Bulgaria fails to achieve Good Placement in Sustainable Tourism Ranking, Novinite, 28 May 2023
- Coming soon: China Outbound Tourism Handbook 2023, Gary Bowerman, Asia Travel Reset, 2023
- 228Mn Chinese travellers per year by 2030, Kanchan Nath, Travel Daily Media, 24 January 2023
- Cross-border online sales need new distribution channels in China, Tatiana Rokou, Travel Daily News Asia-Pacific, 27 January 2022
- New habits of Chinese travelers worth noting, industry insiders suggest, Wang Mingjie, China Daily, 14 January 2022
- Chinese outbound tourism falls below 2000 levels in 2021, Chris Madden, DFNI FRONTIER, 12 January 2022
- Where have all the Chinese medical travellers gone? by ITMJ Team, Laing Buisson Intelligence + Insights, 24th November, 2021
- Imagining Travel Without Outbound Chinese Tourists, by Lebawit Lily Girma, Skift, August 24th, 2021
- Meaningful tourism will be the new normal of tourism after the epidemic, TTG China, 11 August 2021
- How WeChat Pay and Alipay Can Strategically Grow Your Business, Melody Yuan, ReachFurther, May 11 2021
- Travel and Tourism Market Expected to Rise Steadily throughout 2027, Knnit, June 18, 2021
- Nation leads way for overseas travel resumption, Wang Mingjie, China Daily, June 1, 2021
- Will changing Covid travel preferences leave IRs in the cold? Sharon Singleton, AGB, May 31, 2021
- Global Travel & Tourism Market to reach US$ 13,566.4 BN by 2027, Knnit,
- As Europe plans to reopen, travelers must read the fine print, Orla Barry, The World, May 06, 2021
- Chinese thirst for travel regardless of blacklist: Wolfgang Arlt, Asia Gaming Brief, Sharon Singleton, 23 April 2021
- China domestic travel hits 93 percent of pre-Covid levels, Asia Gaming Brief, Sharon Singleton, 22 April 2021
- Andalucia signs agreement to attract more tourists from China, Euro Weekly News, Sarah Keane, 16 April 2021
- For Chinese tourists, world’s deepest lake is a ‘very unique destination’ expected to draw them back to Russia post-pandemic, South China Morning Post, Yvonne Lau, 12 April 2021
- Turismo cinese: istruzioni per l’uso, Job in Tourism, Giovanni Angelini, 29 Mar 2021
- Guidepoint 岂珀专家 | 新冠肺炎大流行之后的过度旅游, Zhuanlan Zhihu, 22 Mar 2021
- European resorts set to benefit from Chinese upsurge in winter sports interest since Beijing 2022 award, Inside the Games, 12 Mar 2021
- European winter destinations look to Chinese outbound tourists post-pandemic, China Travel News, 5 Mar 2021
- Spain readies welcome mat for Chinese visitors, Caroline Boey, TTG Asia, 4 March 2021
- ADVANTAGE: TOURISM Program Prepare For Post-Pandemic Chinese Visitors, Tirana Times, 17 Feb 2021
- Spanish Tourism Ministry prepares to welcome the new wave of Chinese visitors in post pandemic time, 9tnews, 19 Feb 2021
- Programa de recuperación y resiliencia para un mercado turístico emisor Chino más sostenible, Galicia Diario, 18 Feb 2021
- 中国人旅行者の獲得へ、スペイン政府観光局が中国研究機関のデータ分析プログラムを採用、「自然」「地方」「小グループ」に注目, Travel Voice JP, 17 Feb 2021
- Министерство туризма Испании готовится принять новую волну китайских посетителей в период после пандемии , Travel Imperia, 22 Feb 2021
- Spain is hoping to welcome 300,000 visitors from China this year, Travel and World Tour, 5 Mar 2021
- LAOS – Graduates of ‘China Ready’ Programme ready to support tourism businesses, LuxDev News, Ben Wandivinit, 1st March 2021
- First European tourism authority implements a Recovery and Resilience programme for a more sustainable Chinese outbound tourism market, Global Travel Media, 12 Feb 2021
- Turespaña trabaja para atraer a los turistas chinos, Caribbean News Digital, 11 Feb 2021
- Spain Prepares to Welcome the New Wave of Chinese Visitors,Spotlight on the Hotels, Özgür Töre, 11 Feb 2021
- Spain Tourism getting ready to welcome Chinese outbound travelers, eTurboNews,Linda Hohnholz 11 Feb 2021
- Spagna: al via il programma per far ripartire il turismo cinese, TTG Italia, 11 Feb 2021
- Spanish Tourism Authority restarting Chinese outbound tourism, Travel Daily News, Theodore Koumelis, 11 Feb 2021
- What International Island Destinations Need To Know About Chinese Travel, JING Culture & Commerce Richard Whiddington, 9 Feb, 2021
- When will travel power up?, Asia Gaming Brief, Felix Ng, Feb 2, 2021
- Winter sports development sets hot pace, China Daily, China.org.cn, 3 March 2020
- Key Lessons from Chinese Travel in 2020, Jing Culture & Commerce, Richard Whiddington, Dec 23, 2020
- China Still No. 1 International Tourism Source Market in 2020, Spotlight on the Hotels, Özgür Töre,
- China travellers back in early 2021, TTR WEEKLY,
- Post-pandemic travel: Consider a visit to these tourism-dependent countries, ThePointsGuy.co.uk, Benet Wilson, Dec 20, 2020
- Four Key Questions on Chinese Travel in 2021 Answered, Jing Culture & Commerce, Richard Whiddington, Dec 29, 2020
- 100 Million Chinese Projected to Travel Overseas in 2021: How Realistic Is That?, Raini Hamdi, Skift, Nov 30, 2020
- COTRI to shine the spotlight on restarting Chinese outbound tourism, TTGmice, 11.November.2020
- Travel rebound fuels optimism, China Daily, 03.November.2020
- Die Chinesen als post-pandemische Neo-Reisende und „Expert Stargazer“, tourismusperspktive, 30.October.2020
- China can play a leading role in APAC travel recovery: AAPA, TTGmice, Caroline Boey, 26/10/2020
- China as the Winner of the CoViD-19 Pandemic But Service Industries Lacking Behind, 4hoteliers, 23.September.2020
- China moves to a new tourism paradigm TTR Weekly,
- Will the Trip.com and JD Group Deal Spark a Price War? Jing Travel, August 25, 2020
- Online Webinar Focuses on Demands of the Post-Virus Travelers from China, FTN News, 29 July 2020
- Optimism is seen for recovery of outbound travel – World – Chinadaily.com.cn, 14.07.2020
- Changing face of Chinese travellers, 27.05.2020
- What Role Will Chinese Outbound Tourism Play in Post-Crisis Travel? 12.05.2020
- China’s travel agencies diversify to survive coronavirus pandemic, from selling local delicacies to live-streaming culture talks 26.04.2020
- Thailand Tourism Looks to China to Start Down Path for Pandemic Rebound 24.04.2020
- ‘Worse than 9/11 and the 2008 crash combined’: Global tourism takes a hit from Covid-19, Catherine NORRIS-TRENT, France24, 13 April 2020
- As China lifts restrictions, here’s where its people want to travel, Kate Springer, CNN, 9th April 2020
- Ajl Profitability Hub: Short-Term Rentals – News from China – Snapshot of a Recovering Market, Pillow Talk Media, AJL CONSULTING, 13 April 2020
- Cambodia awaits payday as Hun Sen cozies up to China, GEORGE STYLLIS, Nikkei Asian Review, 17 April, 2020
- Why Chinese will continue to travel: COTRI forecasts a +7% increase in Chinese outbound trips for 2020 despite coronavirus, The Moodie Davitt Report, 11 February 2020
- Hot or Not – Chinese outbound tourism destinations 2020, 4Hoteliers, 14 January 2020
- Uncertainty Clouds Business Risks Related to Covid-19 Coronavirus, The Tripple-I Blog, 13 January 2020
- Chinese investors – dream or nightmare?, Ahgz, 23 December 2020 (German)
- COTRI forecasts a 7% rise in Chinese outbound trips despite coronavirus, China Travel News, 12 February 2020
- COTRI: Chinese outbound tourism and coronavirus outbreak, Buzz Travel, 25 January 2020
- Tanzania Envoy in China Unveils Plan to Attract More Chinese tourists, eTN Tanzania, 14 January 2020
- Chinese ignore the recession, the Spring Festival tour is still hot, Bangkok Post, 9 January 2020 (In Mandarin)
- Chinese ignore slump, plan Lunar New Year travel, South China Morning Post, 7 January 2020
- 450 million Chinese people went on Tet holiday despite the economic downturn, Zing.vn, 31 December 2019 (in Vietnamese)
- Chinese tourism spend in GCC to reach $3.48 Bn by 2023, Hotelier Middle East, 18 December 2019
- How Chinese tourists have changed over the past decade – from flag followers to free spirits, Post Magazine, 25 December 2019
- Chinese tourists ignore bumpy economy for Lunar New Year travel plans, Yahoo! News, 19 December 2019
- Guinness Storehouse Wins Award for Growth in Asia, Food for Thought, 18 December 2019
- Chinese visitors to GCC will increase 54% by 2023, says latest ATM report, Salaam Gateway, 18 December 2019
- Ten events not to be missed at the TTG Travel Experience 2019 in Rimini, TTG Italia, 9 October 2019 (in Italian)
- Manchester Airport has changed massively – this is what you can expect this summer, Examiner Live, 29 July 2019
- Mexico, diversification mission to China, 24 Horas, El Diario Sin Limites, 15 December 2019 (in Spanish)
- Celebrating 40 Years of Ireland-China Diplomatic Relations, Food for Thought, 16 September, 2019
- Kingdom must prepare for new wave of Chinese, The Phnom Penh Post, 3 June 2019
- Yotel Singapore’s Focus On Chinese Travellers Pays Off – “It’s Not Rocket Science”, Says Gm Brendan Daly, Wit, 2 August 2019
- Competition to attract Chinese tourists intensifies, Daily Sabah OP-ED, 20 June 2019
- Asia-Pacific Will Need 17,000 New Commercial Aircraft By 2039, Simple Flying, 3 September 2019
- PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards), Jing Travel, 27 September 2019
- More NTOs up focus on Chinese luxury travel market at ILTM China, TTG Asia, 3 August 2019
- Japan take note: Chinese tourism has strings attached, The Japan Times, 9 Sepember 2019
- Skydiving, paragliding, abseiling – Chinese adventure tourists doing extreme sports in ever greater numbers, South China Morning Post, 26 November 2019
- Papua New Guinea aiming to avoid mistakes of other destinations, 4Hoteliers, 20 October 2019
- [ANALYSIS] ASEAN tourism message for China: Welcome, but diversify!, Rappler, 31 October 2019
- Chineses não precisarão mais de visto para entrar no Brasil, Noturno, 24 October 2019
- Entrada liberada de visto para chineses, Estado de Minas, 25 October 2019
- [DECODE] Comment Alibaba et Tencent placent leurs pions à l’international sur le marché du paiement, Frenchweb.fr, 6 November 2019
- Global Travel and Tourism Market ## to Grow Significantly by 2019-2026 Focusing on Leading Players | Carnival Corporation, Airbnb Inc., G Adventures, Crown Resorts Ltd., TUI Group, MarketExpert24, 21 November 2019
- Massive Growth and Demand for Travel and Tourism Market – Global Industry Analysis, Size, Share, Growth, Trends, and Global Forecast and Analysis 2024, MarketEspert24, 23 November 2019
- Huge Growth in Travel and Tourism Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019 – 2024, MarketExpert24, 29 November 2019
- 2020年广州国际旅游展览会倾力打造会奖旅游板块, TTG China, 27 November 2019
- Bereit machen für den Zweitbesuch, Zeit Online, 1 October, 2019
- Ausgezeichnet: Leuchtenburg lenkt Chinesen nach Thüringen, Ostthüringer Yeitung, 24 April 2019
- PATA expands knowledge of the outbound Chinese MICE market, Travel Daily Media, 15 July 2019
- May 21 The rise of the ‘new’ Chinese tourist, Rozlyn Little, 2019
- Travelers steering clear of the beaten track, ChinaDaily.com.cn, Yang Han in Hong Kong October 14, 2019
- What best suits Chinese visitors to the Maldives?, Hotelier, Hotelier News Desk, June 17, 2019
- Four charts show how much China’s economy has changed in 30 years, CNBC, Ted Kemp and Kelly Olsen, 4 June 2019
- Newly Evolving Chinese Market Seeking Customized Travel to Greece, GTP Headlines, GTP editing team, 3 June 2019
- Where to Train for China’s Thriving Travel Market, Jing Travel, Richard Whiddington, May 29, 2019
- Ctrip sees huge potential in customized travel for growing affluent segment, PhocusWire, Linda Fox, May 24, 2019
- Ctrip releases joint report with COTRI on 2018 Chinese High-End Outbound Customized Travel, Finance Yahoo, PR Newswire, May 16, 2019
- China Tourism Training programme launched to grasp Chinese travelers, Travel Daily Media, Christian Tolentino, May 15, 2019
- Chinese travel to international destinations slips back in Q4 2018, The Moodie Devitt Report, Kevin Rozario, 6 March 2019
- Maldives hits new low in Chinese tourism market, the Edition, Shahudha Mohamed, 27 February 2019
- How Safety Concerns Can Take a Toll on Chinese Tourist Numbers, Jing Travel, 12 December 2018
- Ctrip is not only bringing the world to Chinese tourists, the online travel agent is changing the industry too, Post Magazine, 16 December a2018
- China’s outbound tourist numbers exceed forecast, eTurbo News – Global Travel Industry News, 17 December 2018
- Portuguese tourism seeks revival of China flights, China Daily UK, 6 December 2018
ABOUT US
COTRI, CEO & FOUNDER
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
Timeline: Development of COTRI and China outbound tourism
1978 First visit of Prof. Dr. Wolfgang Georg Arlt to People’s Republic of China
2004 Start of COTRI with offices in Stralsund and Beijing, first CTW Award with ceremony at ITB Berlin
2004 China outbound start of strong growth after ADS sytem allows tourism visa for many countries
2006 First Chinese-language website for provincial DMO in Germany produced by COTRI
2007 Start of Chinese outbound tourism trainings by COTRI in different countries
2008 COTRI moves to Heide/Holstein
2012 China achieves status as biggest international tourism source market
2015 COTRI starts data supply to Bloomberg
2016 COTRI moves to Hamburg
2018 CTW China Tourist Welcome Award co-organised with trip.com
2020 China closes borders due to pandemic, COTRI closes Beijing office
2023 Restart China outbound tourism
2023 COTRI signs cooperation agreement with ETC European Tourism Commission
2023 Restart CTW Award in Guangzhou during GITF Conference
2023 Start COTMI weekly publication
PROF. DR. WOLFGANG GEORG ARLT FRGS FRAS
Born 1957 in West-Berlin, M.A. Sinology FU Berlin, Mandarin courses Fu-Jen University Hsinchu/Taiwan, Cantonese courses CU Hong Kong
First visit to People’s Republic of China 1978
1986-1999 Tour operator for trips to China (1986-89) and from China (1991-1999)
2002 PhD (Dr. rer.pol.) FU Berlin
2002-2020 Professor for International Tourism Management FH Stralsund / FH Westkueste,
Guest professor in China, United Kingdom, Australia, New Zealand
Since 2004 Founder and CEO COTRI China Outbound Tourism Research Institute
Since 2021 Founder and CEO MTC Meaningful Tourism Center
Fellow Royal Geographical Society (London)
Fellow Royal Asiatic Society (London)
Research Fellow Japanese Society for the Promotion of Science (Tokyo)
Fellow International Association of China Tourism Studies (Guangzhou)
Member Expert Committee WTCF World Tourism Cities Federation (Beijing)
Secretary General for Cultural and Tourism Industry EUCNC EU-China Commission (Brussels/Beijing)
Publications include:
Arlt: China’s Outbound Tourism (2006/2011), (Routledge)
Arlt: Chinese outbound tourism in the post-SARS-CoV-2 era, in: Wen, J., Kozak, M. (eds.): Chinese Outbound Tourist Behaviour (2022), (Routledge)
Arlt: Meaningful Tourism. Best Practice Examples for a Sustainable Future (2022), (COTRI)
Arlt/Bowerman: 88 Practical Ways to Prepare for the next Wave of Chinese visitors (2023), (COTRI)
Arlt/Bowerman: The Return of Chinese Outbound Tourism (2023), (Routledge)
Editor: COTRI Intelligence (weekly publication) (COTRI)
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