New eBook from COTRI:
Chinese Outbound Tourism 2017-2019 Week by Week -
The 100 Best Editorials of COTRI WEEKLY
ISBN 978-3-944757-11-7

WEBINAR: Chinese Outbound Tourism to your destination and CoViD-19

COTRI is offering a one-hour webinar customised and ready for broadcasting to inform and support all tourism and hospitality service providers in your destination.

COTRI Analytics

COTRI Analytics, used by Bloomberg L.P. since 2015, provides the most reliable data and analysis for 80 key destinations to companies, organisations and media outlets around the world. COTRI Analytics empowers the users to deeply understand the Chinese outbound tourism market, to recognise trends and guide their investment and other business strategy decisions.

Why Chinese outbound tourism?

China is the biggest tourism source market in the world. 170 million border crossings were made by Chinese nationals in 2019. Chinese outbound travellers move from sightseeing to experience, from brands to lifestyle. They can be attracted to new products, new places, new activities, new times of the year, bringing not only more, but a different kind of business – if they feel welcome and offered products according to their specific needs and expectations.

How can COTRI help?

COTRI offers solutions for tourism companies and organisations, and for destinations and retailers. We provide strategies and support for sustainable and successful engagement with relevant segments of the Chinese outbound market, and customised research and consulting, quantitative data and qualitative insights, training and certification, based on decades of experience and a dedicated global network.

Built upon strong partnerships and a dynamic working environment, COTRI serves as the leading independent organisation in the field of Chinese outbound tourism, both helping clients to forge profitable relations with Chinese customers, as well as fostering the growth of Chinese outbound tourism.



COTRI Analytics

COTRI Consulting


COTRI Latest Presentation


Chinese Outbound Tourism Destinations 2020

  • Posted by Helms
  • On 21st January 2020

In 2000, Malcolm Gladwell published the book “The Tipping Point – How Little Things Can Make a Big Difference”. In this book,...

COTRI forecasts seven million outbound trips for Chinese New Year 2020

  • Posted by Helms
  • On 17th December 2019

The last week of January 2020 will see the annual Golden Week travel mayhem connected with the Chinese New Year festive season...

NICE (Nepal-India-China Expo) is coming in February 2020

  • Posted by Helms
  • On 11th December 2019

The PATA Nepal Chapter will organize the first tri-nation tourism expo NICE in cooperation with the Nepal Tourism Board and the Visit...


Flights operated between China and Japan every week

BRI countries have exempted visa or offered on-arrival visa for Chinese passport holders

the price of package tours to India offered by Chinese tour operators in USD for six days

Percent of Chinese consumers booked trips are women

Prof. Dr. Wolfgang Georg Arlt presents ...

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