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Chinese outbound market analysis by experts delivered through four exclusive webinar events per year. Join us for the next instalment of the Premium China Outbound Webinar on 20th and 21st June 2018.

COTRI Market Report Spring 2018 Edition: ITB China Special

The Spring 2018 edition of the COTRI Market Report is now available. featuring contributions from the Chinese perspective, by representatives of leading tourism organisations and companies.

Get your CTW Chinese Tourist Welcome Online Training

Join over 1,000 successful participants of the CTW Chinese Tourist Welcome Training, the world's largest Chinese outbound tourism training. Obtain the CTW Quality Host Certification for yourself and the CTW Quality Label for your company. Click "learn more" for further information and the opportunity to try out a free demo version"

Subscribe to COTRI Quantitative Data

COTRI Quantitative Data provide the foundation for strategic decisions of companies and organisations, enable informed investment and allow to understand the trends in China's outbound tourism with exclusive in-depth quarterly data.

Why Chinese outbound tourism?

China is the biggest tourism source market in the world. 145 million border crossings were made by Chinese nationals in 2017. Chinese outbound travellers move from sightseeing to experience, from brands to lifestyle. They can be attracted to new products, new places, new activities, new times of the year, bringing not only more, but a different kind of business – if they feel welcome and offered products according to their specific needs and expectations.

How can COTRI help?

COTRI offers solutions for tourism companies and organisations, and for destinations and retailers. We provide strategies and support for sustainable and successful engagement with relevant segments of the Chinese outbound market, and customised research and consulting, quantitative data and qualitative insights, training and certification, based on decades of experience and a dedicated global network.

Built upon strong partnerships and a dynamic working environment, COTRI serves as the leading independent organisation in the field of Chinese outbound tourism, both helping clients to forge profitable relations with Chinese customers, as well as fostering the growth of Chinese outbound tourism.


Some of COTRI's previous and ongoing projects



Number of newly launched direct flights from mainland China

Number of countries and regions with visa-free or visa-on-arrival policies for Chinese visitors

Expenditure by Chinese outbound travellers in 2016 in billion USD

Percent increase of Chinese arrivals to Moroco in 2016 compared to the previous year


 Spring Issue 2018: ITB CHINA Special

Available NOW!


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