COTRI Analytics

COTRI Analytics, used by Bloomberg L.P. since 2015, provides the most reliable data and analysis for 80 key destinations to companies, organisations and media outlets around the world. COTRI Analytics empowers the users to deeply understand the Chinese outbound tourism market, to recognise trends and guide their investment and other business strategy decisions.

COTRI Market Report Spring 2019 has been published!

Why Chinese outbound tourism?

China is the biggest tourism source market in the world. 162 million border crossings were made by Chinese nationals in 2018. Chinese outbound travellers move from sightseeing to experience, from brands to lifestyle. They can be attracted to new products, new places, new activities, new times of the year, bringing not only more, but a different kind of business – if they feel welcome and offered products according to their specific needs and expectations.

How can COTRI help?

COTRI offers solutions for tourism companies and organisations, and for destinations and retailers. We provide strategies and support for sustainable and successful engagement with relevant segments of the Chinese outbound market, and customised research and consulting, quantitative data and qualitative insights, training and certification, based on decades of experience and a dedicated global network.

Built upon strong partnerships and a dynamic working environment, COTRI serves as the leading independent organisation in the field of Chinese outbound tourism, both helping clients to forge profitable relations with Chinese customers, as well as fostering the growth of Chinese outbound tourism.



COTRI Analytics

COTRI Consulting


COTRI Latest Presentation


Pigs can fly – Manchester Airport wins CTW Award for welcoming Chinese travellers

  • Posted by Newsdesk
  • On 17th May 2019

Awards presented at ITB China in Shanghai to 30 companies and organisations Shanghai, 17.5.2019. For the 16th time the COTRI China Outbound...

  • COTRI China, ctrip, CTW Award ceremony, CTW Awards, CTW Awards winners, ITB 2019, ITB China in Shanghai

CTT Hospitality, CMR Spring 2019, CTW Awards Ceremony, and ITB China – all happening this week!

  • Posted by Newsdesk
  • On 15th May 2019

Dear readers, There is a lot to celebrate at COTRI this week and hopefully also for you, too. Firstly, the new CTT...

  • chinese market, chinese outbound tourism, CMR Spring, cotri, COTRI Analytics, COTRI Market Report, COTRI statistics, COTRI Weekly, CTT Hospitality, CTT Training, CTW Award ceremony, CTW Awards, forecast, ITB China, Shanghai

Release of New Online Training Programme

  • Posted by Newsdesk
  • On 14th May 2019

Hong Kong / Hamburg 14th May 2019 SHTM Joins Hands with China Outbound Tourism Research Institute to Offer New Online Training Programme...

  • China's outbound tourism grows, chinese market, chinese outbound tourism, cotri, COTRI Analytics, COTRI Market Report, COTRI statistics, COTRI Weekly, forecast


Travel News | eTurboNews


Jing Travel

South China Morning Post



Flights operated between mainland China and UK every week

Countries and regions with visa-free or visa-on-arrival policies for Chinese citizens

Expenditure by Chinese outbound travellers in 2017 in billion USD

Percent increase in Chinese arrivals to Serbia from 2017 to 2018