Welcoming the New Chinese Outbound Tourists-Guest relationships with Chinese visitors in the 2020s
This insight-packed new handbook is written specifically for tourism stakeholders, destination authorities, government officials and businesses in related sectors. It provides practical advice on every page for strategy development, product adaptation, marketing and sales to group and individual tourists.
COTRI Analytics, used by Bloomberg L.P. since 2015, provides the most reliable data and analysis for 80 key destinations to companies, organisations and media outlets around the world. COTRI Analytics empowers the users to deeply understand the Chinese outbound tourism market, to recognise trends and guide their investment and other business strategy decisions.
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How can COTRI help?
With the opening of the borders, Chinese travellers are starting to travel outbound again. Tourism and hospitality service providers, destinations and retailers need to prepare for the new wave of post-virus customers from China, who have new demands and expectations. Based on decades of research, practical experience and a dedicated global network, COTRI offers sustainable and profitable solutions in customised market research, consulting, strategy development and implementation, state-of-the-art online training programmes and a wide range of quantitative data. COTRI at your service!
Why Chinese outbound tourism?
China Outbound Tourism is restarting. Soon China will again be the biggest tourism source market in the world. 170 million outbound trips started in Mainland China in 2019, for 2023 we expect 110 million trips. In the post-virus world, Chinese outbound travellers move from sightseeing to experience, from brands to lifestyle and from Disney to authentic nature and culture. They are looking for new destinations, new offers and new activities. Feeling welcome, safe and satisfied by products adapted to their specific needs and expectation will let them recommend your services to their peers for a sustainable and profitable business.