CTW Awards 2019: partnership with Ctrip

Application is now open until 18th April! The 2019 CTW Award Ceremony will be held on May 16th, 15.40-17.00h on the Presentation Hub in ITB China.

COTRI Analytics

COTRI Analytics, used by Bloomberg L.P. since 2015, provides the most reliable data and analysis for 80 key destinations to companies, organisations and media outlets around the world. COTRI Analytics empowers the users to deeply understand the Chinese outbound tourism market, to recognise trends and guide their investment and other business strategy decisions.

COTRI Market Report Autumn 2018 Issue Available Now!

Why Chinese outbound tourism?

China is the biggest tourism source market in the world. 162 million border crossings were made by Chinese nationals in 2018. Chinese outbound travellers move from sightseeing to experience, from brands to lifestyle. They can be attracted to new products, new places, new activities, new times of the year, bringing not only more, but a different kind of business – if they feel welcome and offered products according to their specific needs and expectations.

How can COTRI help?

COTRI offers solutions for tourism companies and organisations, and for destinations and retailers. We provide strategies and support for sustainable and successful engagement with relevant segments of the Chinese outbound market, and customised research and consulting, quantitative data and qualitative insights, training and certification, based on decades of experience and a dedicated global network.

Built upon strong partnerships and a dynamic working environment, COTRI serves as the leading independent organisation in the field of Chinese outbound tourism, both helping clients to forge profitable relations with Chinese customers, as well as fostering the growth of Chinese outbound tourism.



COTRI Analytics

COTRI Consulting


COTRI Latest Presentation


CVS China Visitors Summit Europe 2019

  • Posted by Newsdesk
  • On 20th March 2019

CVS China Visitors Summit is back in Europe! The Summer 2019 edition will take place in Dresden next month, the Winter 2019...

  • china, China Business, china outbound tourism, china training day, China Visitors Summit 2019, chinese market, chinese outbound market, conference, COTRI China, Dresden

Prof Dr Wolfgang Georg Arlt to appear as a speaker at the Chinese Outbound Tourism Market workshop

  • Posted by Newsdesk
  • On 15th March 2019

COTRI Director Prof Dr Wolfgang Georg Arlt will appear as a speaker at the Chinese Outbound Tourism Market workshop organised by PATAcademy-HCD....

  • Chinese outbound toruism, Chinese Outbound Tourism Market, Chinese Outbound Travellers, COTRI Analytics, COTRI China, COTRI Director, Thailand, workshop

Looking back at last week’s ITB Berlin 2019

  • Posted by Newsdesk
  • On 13th March 2019

Dear readers, The biggest show on earth is behind us. ITB Berlin 2019 welcomed 113,500 trade visitors, 3% more than in 2018...

  • chinese outbound tourism, Chinese Tourism, chinese tourism data, Chinese tourism statistics, Chinese travellers, COTRI China, COTRI Weekly, ITB Berlin, WTCF World Tourism Cities Federation


Travel News | eTurboNews



Jing Travel

South China Morning Post



Flights operated between mainland China and UK every week

Countries and regions with visa-free or visa-on-arrival policies for Chinese citizens

Expenditure by Chinese outbound travellers in 2017 in billion USD

Percent increase in Chinese arrivals to Serbia from 2017 to 2018


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