Welcoming the New Chinese Outbound Tourists
Guest relationships with Chinese visitors in the 2020s

Philip Dodd, BBC broadcaster, China Business News 2015: 'One of the Top Intellectuals in the World': "Let’s in a whiff of relevant history, looks forward to a post CoViD world driven by Chinese tourism; the book is rich in data and practical recommendations; promiscuous in its references and savvy in its observations - this is a one stop shop for the tourism professional who needs to know where we have been, where we are going - and what needs to be done. Read it at your peril - it may change your view of the market for Chinese tourists."

COTRI Analytics

COTRI Analytics, used by Bloomberg L.P. since 2015, provides the most reliable data and analysis for 80 key destinations to companies, organisations and media outlets around the world. COTRI Analytics empowers the users to deeply understand the Chinese outbound tourism market, to recognise trends and guide their investment and other business strategy decisions.

Why Chinese outbound tourism?

China is the biggest tourism source market in the world. 170 million border crossings were made by Chinese nationals in 2019. Chinese outbound travellers move from sightseeing to experience, from brands to lifestyle. They can be attracted to new products, new places, new activities, new times of the year, bringing not only more, but a different kind of business – if they feel welcome and offered products according to their specific needs and expectations.

How can COTRI help?

COTRI offers solutions for tourism companies and organisations, and for destinations and retailers. We provide strategies and support for sustainable and successful engagement with relevant segments of the Chinese outbound market, and customised research and consulting, quantitative data and qualitative insights, training and certification, based on decades of experience and a dedicated global network.