COTRI Market Report Autumn 2018 Issue Available Now!

COTRI Analytics

COTRI Analytics, used by Bloomberg L.P. since 2015, provides the most reliable data and analysis for 80 key destinations to companies, organisations and media outlets around the world. COTRI Analytics empowers the users to deeply understand the Chinese outbound tourism market, to recognise trends and guide their investment and other business strategy decisions.

Why Chinese outbound tourism?

China is the biggest tourism source market in the world. 162 million border crossings were made by Chinese nationals in 2018. Chinese outbound travellers move from sightseeing to experience, from brands to lifestyle. They can be attracted to new products, new places, new activities, new times of the year, bringing not only more, but a different kind of business – if they feel welcome and offered products according to their specific needs and expectations.

How can COTRI help?

COTRI offers solutions for tourism companies and organisations, and for destinations and retailers. We provide strategies and support for sustainable and successful engagement with relevant segments of the Chinese outbound market, and customised research and consulting, quantitative data and qualitative insights, training and certification, based on decades of experience and a dedicated global network.

Built upon strong partnerships and a dynamic working environment, COTRI serves as the leading independent organisation in the field of Chinese outbound tourism, both helping clients to forge profitable relations with Chinese customers, as well as fostering the growth of Chinese outbound tourism.



COTRI Analytics

COTRI Consulting


COTRI Latest Presentation


Chinese tourism statistics – The Numbers Game

  • Posted by Newsdesk
  • On 16th January 2019

Dear readers, Several statistics published last week in China provide new data for the Chinese outbound tourism for 2018, but do not...

  • China's outbound tourism grows, chinese market, chinese outbound tourism, cotri, COTRI Analytics, COTRI statistics, COTRI Weekly, forecast

Latest China Outbound Travel Pulse video: Destination Africa

  • Posted by Newsdesk
  • On 11th January 2019

The nineteenth episode of the China Outbound Travel Pulse series has been published on the COTRI website, as well as on the...

A post from the Director: Xenia in 2019

  • Posted by Newsdesk
  • On 10th January 2019

Taken from Prof. Dr. Wolfgang Georg Arlt’s LinkedIn blog. In the old times in Greece, Xenia or hospitality was held in such...

  • China's outbound tourism grows, chinese market, chinese outbound tourism, cotri, FIT, forecast, Greek, legend, tourism


Travel News | eTurboNews

Jing Travel

South China Morning Post


Number of newly launched direct flights from mainland China

Number of countries and regions with visa-free or visa-on-arrival policies for Chinese visitors

Expenditure by Chinese outbound travellers in 2016 in billion USD

Percent increase of Chinese arrivals to Moroco in 2016 compared to the previous year


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