Editorial: Satisfaction for Asian Hotels

Satisfaction for Asian Hotels

Yet another interesting online event

by Prof. Dr. Wolfgang Georg Arlt FRGS FRAS

Dear readers,

there is no lack of webinars and online conferences. Last week we presented the Islands Summit, this week we are talking about “Road to Recovery – Hospitality Asia Yearly Webinar 2020”. There is a good reason for that: COTRI will be responsible for the China Track, the very last session of the event and one of six country tracks.

The Webinar takes place on Sept. 10th and 11th from 9 a.m. to 6 p.m. Singapore / China time, so for Europeans from 3 a.m. in the night to 2 p.m. Central European Summer Time. This is understandable, as the event is billed as a Virtual Gala Event for Property and Hotel Community Across Asia. But do not worry if you are in Europe, the COTRI track runs from 5 p.m. to 5.45 p.m. Singapore time or 11 a.m. to 11.45 a.m. German time.

We will talk about Chinese Outbound Travellers after the virus. Based on the starting point that COViD-19 has changed the way Chinese will travel internationally in the new decade. Hotels will have to create Trust, achieve a feeling of Embeddedness and try harder to create Satisfaction for their Chinese guests, providing the base for successful recommendation marketing.

Your humble editor will have the honour to act as chair for a group of excellent experts including Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office, Prof. Markus Schuckert, Associate Professor, The Hong Kong Polytechnic University, School of Hotel and Tourism Management, Dr. Rudy Snippe, CEO Stocastic.World and last but not least Sharon Singleton, Managing Editor of Asia Gaming Brief.

Participation is free, registration at https://hospitality-asia.com/webinar.

The session will start with a short update on the way forward in Chinese outbound tourism after CoViD-19, followed by some specific questions about the Mekong Region preparations, the insights from the new book on International Hospitality Management Prof. Schuckert co-edited, the role of innovation and disruption in the move forward and the situation and expectations of casino resorts in Asia.

By the way, some weeks ago we shared the news that the Vice Minister for Tourism and former CNTA China National Tourism Administration boss Li Jinzao was placed under investigation for “serious violations of laws and regulations” by the party’s disciplinary body, the Central Commission for Discipline Inspection, and the National Supervisory Commission. On September 4th it was announced by the State Council that Li Jinzao has been removed from the post of Vice Minister. No new Vice Minister was announced.

So I hope to meet some of you virtual in the China Track, best wishes as always from Prof. Dr. Wolfgang Georg Arlt and the COTRI WEEKLY team!