COTRI MARKET REPORTs (CMR) were published with the first issue covering the whole year 2015 in autumn 2015. For the following four years, the publication appeared twice a year in spring and autumn from spring 2016 until autumn 2019.

To keep the wealth of information contained in the CMRs available in a modern format and at a much reduced price, each of the nine issues has now been published by COTRI as a separate eBook.

Each contains the complete content of the respective CMR and documents the development of China’s outbound tourism. In each issue detailed information about specific regions and topics is provided, information which is still very useful today to compare developments before and after CoViD-19, as a base for forecasts and a help for decisions about the future engagement with the Chinese outbound market. Interviews with Key Opinion Leaders, but also with Chinese experienced travellers can be found. All issues come with a large number of statistics, figures, and graphs covering the main destinations and developments of China’s outbound tourism.

Reading the texts, one cannot avoid to notice how much of the content is still very topical: “Accordingly, for many destinations and tourism service providers the focus is shifting from trying to attract as many Chinese tourists as possible towards trying to improve the ‘quality’ of the customers”, I wrote in the Editorial of the spring 2016 edition. Sounds familiar? Some others are reminders of – hopefully – past problems like the focus on “Smog-induced tourism” in the spring 2017 edition.

Overall, a good opportunity to carry five years of the development of China’s outbound tourism in your pocket – or smartphone.

And if you are still not sure about the sentiment of Chinese travellers today, a study conducted by TCI for ETOA and ETC shows that among the six main source markets for Europe, China has with 77% the highest level of persons saying that they plan to visit Europe either with new dates and same itinerary (36%) or new dates and new itineraries (41%).

The intention to travel to Europe for the period May-August 2020 is higher in China than in the other markets and actually higher in China than for the same period in 2018 and 2019.

As always, best wishes for all our readers from Prof. Dr. Wolfgang Georg Arlt and the COTRI WEEKLY team, stay healthy!

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