Exactly a month from today, the Christian part of the world is celebrating Christmas Eve. By the way, China is the fourth-biggest Christian country in the world according to the number of believers, topped only by the USA, Brazil and Nigeria.
This year, after so much hardship and so much obedient behaviour of societies in lockdown around the world, we are all entitled to a nice Christmas present. Fortunately, it seems that we will actually receive such a present in the form of several functioning vaccines becoming available to end the global terror regime of a tiny virus called Sars-CoV-2. Together with a new tenant moving into the White House in Washington D.C. soon after, celebrations (in small groups, keeping distance, no kisses under the mistletoe) appear appropriate even for those who do not rejoice about the story of a baby born in a stable. By the way, not a very good story to promote the hospitality industry: Sending away a woman who is shortly to give birth with the argument “Fully booked” does not show the colleagues back then in Bethlehem taking the service paradigm very seriously.
China will end the year as the number one outbound tourism source market, even if this title in 2020 is more akin to “Tallest Dwarf on Earth”. Comparing the period of April to December of this annus horribilis with the same period in 2019, just four million or less border crossings from Mainland China will have happened, compared to 127 million last year, less than 3%.
How China’s outbound tourism will develop in 2021 and how destinations and service providers should prepare for it, will be my topic during a dialogue with Richard Adam, who – like your humble editor – is a member of the International Council of the WTFI World Tourism Forum Institute. The WTFI, a London based think-tank, is the organizer of a hybrid tourism summit, which will take place this week on Friday 27th of November in Istanbul and online. The presentation will be part of an academic panel, which also includes the esteemed colleagues Prof. Dimitrios Buchalis and Prof. Valentina Ndou.
More information can be found on https://www.globaltourismforum.org/recovery-and-beyond/.
This week’s episode of 88 CTT Handy Hints for the Chinese Outbound Tourism Market concentrates on the importance of Chinese New Year’s Eve for the international tourism industry. It is released together with the COTRI Weekly. Have a look at our YouTube Channel.
Best wishes as always from Prof. Dr. Wolfgang Georg Arlt and the COTRI WEEKLY team!