Editorial: COTRI CTW Award 2019

Invitation to apply for the CTW Award 2019

by Prof. Dr. Wolfgang Georg Arlt FRGS FRAS

Dear readers,

the time has come for the 2019 edition of the CTW Chinese Tourist Welcome Award. Companies and organisations are invited to apply with their Best Practice examples to win one of the CTW Awards.

The CTW Award 2019 is proud to be a partner again with Ctrip, the largest Chinese Online Travel Agency. It has been organised by COTRI China Outbound Tourism Research Institute since 2004. In 2019 CTW Awards are given for the 16th time, celebrating new ideas and methods on how to attract and satisfy Chinese visitors around the world.

We therefore invites all tourism organisations, destination marketing companies, tourism service providers and private companies all over the world from the leisure, tourism and hospitality sector, as well as transportation and retail companies, to apply with their products, services or projects for the Chinese Tourist Welcome Award 2019.

Having first taken place at ITB Berlin in 2004, this year’s CTW Awards ceremony will be held for the third time at ITB China in the Shanghai World Expo Exhibition and Convention Center on May 16th on the Presentation Hub from 15.40 until 17.00 h.

The CTW Awards are presented during the ceremony in five categories: Product Innovation, Internet/Media, Service Quality, Marketing, Overall Performance. Gold, Silver and Bronze awards are given in each category and a jury of COTRI and Ctrip experts will evaluate applications and select the winners in each category. In the last 15 years, more than 120 tourism service providers, Destination Management Organisations, National Tourism Organisations, retailers, marketing and communication companies and others involved in the Chinese outbound tourism source market have been awarded a CTW Award. It is recognised inside and outside China as the most important award for the international Chinese outbound tourism market, with wide coverage in print and electronic media.

ITB China is the main tourism fair for Chinese outbound tourism and will be held in the Shanghai World Expo Exhibition and Convention Center May 15-17, 2019. ITB China focuses entirely on the Chinese outbound travel market and will be attended by leading exhibitors, top Chinese buyers and industry professionals, as well as international press and media.

The details of winners will be listed both on COTRI’s global website https://china-outbound.com/ as well as its dedicated Chinese website at http://www.chinesetouristwelcome.cn. Furthermore, the event and its winners are covered each year by a wide range of printed and digital media publications.

The COTRI WEEKLY Team wishes you luck with your CTW Award application, but don’t forget: The deadline is April 18, 2019!