Firstly, a note from one of our Weekly editorial staff, Christopher Ledsham, for whom this will be the final issue of the COTRI Weekly published before he moves on from his position as Chief Communications Officer after three years with COTRI:
“Since the relaunch of the COTRI Weekly in mid-2017, it has been a pleasure to produce a wide range of editorials covering a broad spectrum of topics within the field. As the publication continues to grow, we are always eager to hear your feedback on material and will always be open for media enquiries through our PR Department and PR@china-outbound.com. Accordingly, as a parting gift, I am happy to welcome to launch of the COTRI Analytics Radar as a valuable market resource for those looking to keep up with the latest demographic trends”.
COTRI Analytics Radar:
Today, on the 26th of February 2019, COTRI China Outbound Tourism Research Institute introduces a new free powerful tool to understand the dynamics of the Chinese outbound tourism market.
Called COTRI Analytics Radar, it is based on the quarterly data provided for the 60 destinations around the world which see the largest numbers of Chinese arrivals, including arrival data, socio-demographic data like gender, age, education level, residence, as well as accommodation used, purpose and organisation form of travel.
For each of the parameters, the three destinations with the biggest relative increase and the three destinations with the biggest relative decrease measured on a Year-on-Year base are shown. For example Destination A saw an 8% increase in Chinese Second Tier city inhabitants visiting in Q4 2018, whereas Destination Z witnessed a 6% decrease, which puts them on the top or at the bottom of the list of all 60 destinations for changes in arrivals by Chinese Second Tier city inhabitants.
The COTRI Analytics Radar is published always two months after the end of a quarter. The first one you see here covers Q4 2018, the next one will be published end of May 2019 and will cover Q1 2019. Of course you will always see it first at COTRI WEEKLY.
What makes COTRI Analytics Radar different from other available data sources for the Chinese outbound tourism market is the fact that it does not concentrate on the arrival numbers of destinations, as the Top 10 destinations already cover more than 70% of all outbound trips from Mainland China. It rather highlights the dynamics of which kind of Chinese travellers are currently discovering – or walking away from – which destinations. Each quarter different market segments are looked at, so each COTRI Analytics Radar will provide a different set of insights. This is only possible as it is based on the unique COTRI Analytics database which covers even more destinations, namely 80, of which the 60 most important are incorporated into the COTRI Analytics Radar. Full COTRI Analytics data sets for all destinations, which come also with infographics and executive-level analysis, are of course available for purchase.
So it goodbye from the COTRI WEEKLY team member Chris Ledsham, but the rest of the team will be working for you also in the next week and many more to follow.
With best wishes for a peaceful and profitable week,
The COTRI Weekly team