The Chinese Tourist Welcome Award has been organised by COTRI China Outbound Tourism Research Institute since 2004. More than 100 tourism service providers, Destination Management Organisations, National Tourism Organisations, retailers, marketing and communication companies and others involved in the Chinese outbound tourism source market have been awarded with the CTW Award. It is recognised inside and outside China as the most important quality sign for the international Chinese outbound market, with wide coverage in print and electronic media.
Having first been held at ITB Berlin in 2004, the 2018 CTW Awards ceremony will be held during ITB China, which will take place in Shanghai between Wednesday 16th and Friday 18th May, 2018.
Following an evaluation made by a jury of Chinese and Non-Chinese tourism experts, Gold, Silver and Bronze CTW Awards will be awarded in each of the following five categories:
- Product Innovation
- Service Quality
- Overall Performance