Workshops & Events

ITM2015_BYZENPHOTOMADA - 112Since 2004, COTRI has successfully organised a large number of events related to the Chinese outbound tourism market, either as own events, as events organised with partners or as events for clients.

In addition, COTRIs director Prof. Dr. Arlt and other staff members of COTRI and COTRI Country Partners were invited to give keynote speeches, presentations etc. for private companies and public institutions, at academic conferences etc. on all continents.

Examples of recent COTRI events: During fairs regular workshops at ITB Berlin and ITB Asia, at WTM London, at BITE Beijing, during PATA Travel Mart etc.

Examples of recent COTRI events organised with partners: COTTM Conference, UNWTO China outbound workshop Sri Lanka, Workshops for NTOs including Finland, Mauritius, Madagascar, Reunion, Britain, Ireland, Portugal, Brazil etc.

Examples of recent COTRI events organised for clients including: Travel Insurance Co. in New York, Hotel Group in France, Welcome Chinese in Belgium, Tax Refund Co. in Germany, Retailer group in Europe etc.

COTRI provides speakers, fully organised workshops and seminars, keynotes, presentations etc.

For further information please contact:

ITB China 2017

Organised by MB Exhibitions Shanghai

COTRI is partner of ITB China 2017

Location: Shanghai, China

Date: 10 – 12 May 2017

ITB Berlin 2017

Organised by Messe Berlin

COTRI will attend ITB Berlin 2017 and ITB Berlin Conference

Location: Berlin, Germany

Date: 8 – 12 March 2017


WTM London 2016

Organised by Reed Travel Exhibitions

Location: London, UK

Date: 7 – 9 November 2016

COTRI will exhibit in WTM London

ITB Asia 2016

Organised by Messe Berlin (Singapore), supported by the Singapore Exhibition & Convention Bureau.

COTRI will hold a two-hour workshop and panel discussion on Oct. 19, 15:00 -17:00 h, chaired by Prof. Arlt

Location: Singapore

Date: 19 – 21 October 2016

WEDF World Export Development Forum 2016 – Trade for Success: Connect, Compete, Change

Organised by International Trade Centre (ITC), a joint agency of the World Trade Organization and the United Nations

Prof. Arlt has been invited by ITC to give a presentation within the Tourism Plenary Session

Location:Colombo, Sri Lanka

Date: 12 – 13 October 2016

10th China Tourism Forum

Organised by Hong Kong Polytechnic University School of Hotel & Tourism Management and Nanjing Institute of Tourism and Hospitality.

Prof. Arlt has been invited by Hong Kong Polytec to give a key-note presentation.

Location:Nanjing, China

Date: 8 – 10 October 2016

World Routes 2016. The 22nd World Route Development Forum

Organised by ROUTES

Prof. Arlt has been invited by Routes to give a presentation “Keeping pace with the changes in China’s outbound tourism market” as part of the Tourism Summit on Sept. 26

Date: 24 – 27 September 2016

Location:Chengdu, China

ITB Congress Destination Day 1
ITB Berlin Convention – Focus on Asia

Professor Wolfgang Georg Arlt of COTRI will be a panel guest of ITB Berlin Convention, the world’s largest tourism convention. It offers an attractive convention program with top speakers who discuss and present the latest tourism industry trends.

Date: March 9, 2016, 14.30

Location: Hall 7.1a, Auditorium New York 1, Berlin, Germany

Detailed introduction: ITB Berlin

CAUTHE 2016 – 26th annual conference
Council for Australasian Tourism and Hospitality Education

Professor Arlt of COTRI is taking part in the Australasian Tourism and Hospitality Education (CAUTHE) conference next year, which is dedicated to promote informative, stimulating and challenging discussion on the latest issues in the field.

Date: February 8-11, 2016

Location: Sydney, Australia

14. Ravensburg Tourism Day – Intercultural Communication and Tourism
Ravensburg University of  Cooperative Education

Professor Arlt of COTRI has been invited to attend the 14. Ravensburg Tourism Day. The purpose to promote the ability of workers in the tourism field to communicate with guests and colleagues from other cultural backgrounds.

Date: 9.30-17.00, January 29, 2016

Location: Ravensburg, Germany

FITUR 2016 – International Tourism Trade Fair
IFEMA Feria de Madrid

FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets. One of the main topics is Current situation and perspectives of Asian tourism to Spain, with COTRI’s Professor Arlt discussing the characteristics of Chinese tourists as part of the program.

Date: January 20-24, 2016

Location: Feria de Madrid, Madrid, Spain

Workshop and Training – Welcoming Chinese Tourists

WeChina – La Tua Porta Verso L’Oriente

There will be a workshop and a training program in Rome, aiming to help tourism organizations to appeal to Chinese tourists and develop better services. The workshop and the training program will be hosted by the COTRI and its partner Orientalia Lab.

Date: February 4-5, 2016

Location: Rome, Italy

China’s Outbound Tourism Workshop

Professor Dr. Wolfgang Georg Arlt of COTRI China Outbound Tourism Research Institute arrived in Kathmandu, Nepal to hold a workshop focusing on the development of the Chinese tourism market.

The workshop lasted from 3. January to 5. January, aiming to turn Nepal into a preferable destination for Chinese tourists, it was initiated by Nepal Association of Tour & Travel Agencies.

Date: January 20-22, 2016

Location: Kathmandu, Nepal

In-house or open workshops for companies, organisations, or destinations.

Full Service

  • Full-day turn-key workshop for 5-500 participants
  • Development of workshop content
  • Participation of two selected experts from COTRI headquarter and regional expert with personalised presentations and chaired discussions
  • Participation certificate for all participants


Full-day, locally held, turn-key workshop for 5-500 participants at a fixed price.

Content and speakers completely personalised and arranged by COTRI according to client’s demands

Two China outbound experts presenting background information, customised strategies and practical solutions

Excellent solution for companies, organisations or DMO’s

The client can freely decide to ask for a participation fee or involve sponsors to fund the event – COTRI will not charge more than the flat fee to organise the workshop

Typical Agenda

Morning 1: First COTRI expert presenting background information about China’s outbound tourism market

Morning 2: Second COTRI expert presenting current and future trend of the market specifically for the client’s region/services/products

Afternoon 1: Local expert organised by client presenting point of view of client/local stakeholders and/or break-out sessions for specific topics

Afternoon 2: Panel discussion, Q&A, development of strategy recommendations and action plan for the client with the participants

COTRI hosts all types of events related to Chinese outbound tourism, completely customised according to the client’s needs. With a vast network of tourism experts throughout the world and in China, COTRI is able to host events that are always relevant to the clients’ profile, wherever they are located and whatever their needs are.

COTRI provides speakers, fully organised workshops, seminars, keynotes, presentations, etc.

For more information on how COTRI can support you with an event, contact us today.



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