Jens Thraenhart

The Chinese consumer market is highly complex and for many non-Chinese organizations a complicated undertaking to market and deliver products and services. Especially in these challenging times, it is critical to understand and appreciate the differences of channels and preferences of Chinese travellers. The “CTT China Tourism Training”, developed in collaboration with the China Outbound Tourism Research Institute (COTRI), and The Hong Kong Polytechnic University is a powerful platform for any travel and tourism professional to learn and leverage the tools available for future business success.