Gary Bowerman

“This is an acutely observed and insightful book by an extensively travelled tourism expert. Sometimes challenging, occasionally outspoken but always faultlessly relevant, it is an important new resource for anyone interested in 21st-century travel. Global economies and societies must confront seismic challenges as a result of the pandemic. In this context, a return to recognisable tourism is far from certain. In the difficult period ahead, China will play a central role in shaping tourism’s path out of the destruction wrought by COVID-19. Written as the dark events of 2020 unfolded, Prof. Arlt charts the high-octane development of Chinese outbound travel, examines the multiple challenges now facing tourism worldwide, and posits a much-needed evolution in cross-cultural innovation for an unpredictable era.”