Latest China Outbound Travel Pulse video: Key Opinion Leaders

Posted by Newsdesk
On 9th October 2018
China Outbound Travel Pulse, Chinese tourists, Dragon Trail Interactive, Key opinion leaders, KOLs

The fifteenth China Outbound Travel Pulse episode has been published on the COTRI website, as well as on the series’ dedicated YouTube channel. The video focuses on the topic of Chinese Key Opinion Leaders (KOLs) and the role they play in the field of the Chinese outbound tourism market. As with other instalments in the […]

Latest China Outbound Travel Pulse video: Communicating Abroad

Posted by Newsdesk
On 18th September 2018
China Outbound Travel Pulse, Chinese families, Chinese tourists, Dragon Trail Interactive

The fourteenth China Outbound Travel Pulse episode has been published on the COTRI website, as well as on the series’ dedicated YouTube channel. The video focuses on the topic of communication-related issues regarding travel, as well as addressing the ever-growing number of options available to help solve any linguistic problems. As with other instalments in […]

Latest China Outbound Travel Pulse video: Summer Travel

Posted by Newsdesk
On 22nd August 2018
China Outbound Travel Pulse, Chinese families, Chinese tourists, Dragon Trail Interactive

The thirteenth China Outbound Travel Pulse episode has been published on the COTRI website, as well as on the series’ dedicated YouTube channel. The video focuses on the topic of travel during the summer months, exploring Chinese outbound tourists’ travel structures and motivations for taking overseas trips during the warmer summer months. As with other […]

Latest China Outbound Travel Pulse video: Travel Companions

Posted by Newsdesk
On 3rd August 2018
China Outbound Travel Pulse, Chinese families, Chinese tourists, Dragon Trail Interactive

The twelfth China Outbound Travel Pulse episode has been published on the COTRI website, as well as on the series’ dedicated YouTube channel. The video focuses on the topic of travel companions, discussing the different groupings in which Chinese tourists assemble in when taking overseas trips. This covers multi-family groups, graduation strips and Valentine’s getaways, […]

Outbound travel pulse videos launched at WTM London

Posted by Newsdesk
On 8th November 2017
china, COTRI partner, Dragon Trail Interactive, raising awareness, video production

Chinese travel-focused digital marketing agency Dragon Trail Interactive and COTRI China Outbound Tourism Research Institute have partnered to produce the China Outbound Travel Pulse video series, aimed at exploring different aspects of Chinese outbound tourism in an informative, yet light-hearted way. The first China Outbound Travel Pulse video, focusing on Chinese FIT (free independent travel), […]