COTRI Chief Communication Officer Christopher Ledsham discusses marketing strategy on the China Daily website

  • Posted by Newsdesk
  • On 31st August 2018
  • article, chinese outbound tourism, Christopher Ledsham, Tourism Ireland
COTRI Chief Communication Officer Christopher Ledsham has been quoted in an article in the China Daily regarding Ireland strategy on mass media marketing for Chinese tourists. Entitled ‘Chinese tourists flooding into Ireland’, the article explores Tourism Ireland using mass media as their marketing tool and how it affects Chinese tourists coming to Ireland. As Christopher […]
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Chinese outbound tourism and soft power

  • Posted by Newsdesk
  • On 1st August 2018
  • china outbound tourism, Chinese government, Christopher Ledsham, COTRI Weekly, Soft power
As previously reported in this column early this year, the 13th National People’s Congress in March 2018 saw the merging of China’s State Council the Ministry of Culture and CNTA China National Tourism Administration into the new Ministry of Culture and Tourism. While many headlines focused on the reappointment of president Xi Jinping – and […]
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China’s reduced import duties are the latest catalyst in changing overseas consumption trends

  • Posted by Newsdesk
  • On 25th July 2018
  • Christopher Ledsham, consumption trends, COTRI Weekly, Luxury brands
In the early years of Chinese outbound tourism, buying luxury goods abroad was regarded as a key component of overseas travel. This could be attributed not only to the fact that it was a means of asserting one’s prestige at home in China – through proof that the buyer was able to travel to access […]
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Vietnam’s strong growth in Chinese arrivals don’t provide the full picture

  • Posted by Newsdesk
  • On 18th July 2018
  • chinese outbound tourism, Christopher Ledsham, COTRI Weekly, vietnam
With over 2.5 million Chinese arrivals in the first half of 2018 – accounting for 30% of all international arrivals – Vietnam experienced its most successful half-year period for Chinese outbound tourism to date. The total is 36.1% higher than 2017’s equivalent figure of 1.9 million and 214% larger than the 820,000 received in the […]
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Chengdu solidifying its position as a key source market for Chinese outbound travel

  • Posted by Newsdesk
  • On 11th July 2018
  • Chengdu, Christopher Ledsham, COTRI Weekly, second tier city
Chengdu’s hosting of the inaugural Travel Trade Market (TTM) this coming September 5-7 is highly indicative not only of the continued growth in stature of the Sichuan provincial capital, but also the increasing importance of second, third and even lower-tiered cities in the field of Chinese outbound tourism on the whole. Focused on outbound source markets beyond […]
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China’s post-cash travellers are driving the rest of the world forward

  • Posted by Newsdesk
  • On 4th July 2018
  • chinese outbound tourism, Christopher Ledsham, COTRI Weekly
Since the dawn of Chinese outbound leisure travel, a key issue for residents travelling internationally has been the topic of appropriate payment methods that fall in line with the country’s foreign exchange controls. In the past, travellers would be grateful to see signs for showing that Chinese UnionPay cards were accepted, limiting their reliance upon […]
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