COTRI proudly maintains a network of COTRI Country Partners across the globe. These accredited associates serve as exclusive partners and are responsible for administering COTRI products and services in their specific country or region. COTRI Country Partners offer the advantage of working in the same timezone, speak the local language and are highly knowledgeable in the area of the local tourism industry, as well as the development of Chinese tourism in their respective countries. Our partners are able to offer advice regarding the best approach to market entry or market penetration, provide support to regional networks and participate in on-the-ground consulting and research projects. Furthermore, COTRI Country Partners conduct CTW training programmes that are delivered in the local language and are tailored to the local tourism market.

If you or your company are interested in becoming a COTRI Country Partner, and you are located outside of the countries represented by our partners listed below, please contact:

COTRI Country Partner Network

ETOA European Tour Operator Association is the leading trade association for tour operators and suppliers with business in European destinations. Over 700 members include tour and online operators, intermediaries and wholesalers; European tourist boards, hotels, attractions and other tourism suppliers.

COTRI is a member of ETOA since many years and has been closely cooperating with ETOA on many occasions, giving keynote speeches, organising China outbound related workshops during ETOA events, and exhibiting every year as part of the ETOA stand at the WTM World Travel Mart in London

The Pacific Asia Travel Association (PATA) is a not-for profit association that is acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising government, state and city tourism bodies, international airlines, airports and cruise lines, educational institutions, and travel industry companies in Asia Pacific and beyond.

COTRI is a member of PATA since many years, Prof. Dr. Arlt is a member of the Human Resource Development Committee and the Industry Council and has organised webinars and other activities in cooperation with PATA.


COTRI has been an Affiliate Member of the World Tourism Organization (UNWTO) – the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism – since 2018. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.


About the World Travel & Tourism Council (WTTC)
The World Travel & Tourism Council (WTTC) was formed in 1991 by a group of Travel & Tourism CEOs who felt that the sector’s contribution to economies and job creation was not being recognised. Its objectives were to use empirical evidence to promote awareness of Travel & Tourism’s economic contribution; to expand markets in harmony with the environment; and to reduce barriers to growth.

WTTC is the only global body that brings together all major players in the Travel & Tourism sector (airlines, hotels, cruise, car rental, travel agencies, tour operators, GDS, and technology), enabling them to speak with One Voice to governments and international bodies. It is important that WTTC has the broadest geographical representation and includes all aspects of the sector, including organisations that provide vital services to Travel & Tourism.

With Chief Executives of over 140 of the world’s leading Travel & Tourism companies as its members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest sectors, supporting 284 million jobs and generating 9.8% of global GDP.

COTRI is a Knowledge Partner of the WTTC, providing WTTC with insights, data and research results related to Chinese outbound tourism to further WTTC’s research and in-depth understanding of the tourism industry.

WTTC about its Knowledge Partners
“Our chosen Knowledge Partners are all leaders in their field of research and are known and respected for providing robust research and thought leadership across the world. Our Knowledge Partners are encouraged to join the debate and become active participants in WTTC initiatives and events. This level of involvement will deliver the benefit of close association with the world’s leading Travel & Tourism brands, as well as tremendous networking opportunities with the sector’s top Chief Executives, leading journalists, renowned experts, and government officials.”


COTRI joins the list of many prestigious industry players as a partner of ITB, the B2B Travel Trade Show which will be held for the first time at the Shanghai World Expo Exhibition and Conference Center from 10 – 12 May 2017.

Building upon the success of ITB Berlin, the world’s largest travel trade show, and ITB Asia, the leading tourism trade fair in the Asia region, the event will see ITB model focus exclusively on China.

ITB China will provide the opportunity to establish and develop your business in China, the international travel industry’s largest and fastest-growing source market.

The three-day event, which will host 600 top buyers from some of the biggest Chinese travel agencies, will provide the opportunity to:

  • Engage in pure and pre-appointed B2B meetings in Shanghai, China’s dynamic commercial hub.
  • Exhibit in, and discover the full breadth of the Chinese travel market through meeting leisure, corporate and MICE buyers.
  • Visit the ITB China Conference, which COTRI will be helping to organise, and benefit from latest insights into ongoing developments in the Chinese travel market. The conference programme will cover: a Destination Day, Online Travel & Tech and Corporate Travel & MICE.
  • Choose from a number of practical “shell scheme” style exhibition stands, or even rent space for your own individually-designed booths.


In China since 1999, i2i Group brings buyers and sellers together, providing access, exposure and successful business development in China and around the world. Offering multidimensional media products, including: print, digital, live, consultancy, PR-communications and general business management, i2i Group accelerates opportunities for luxury brands, airlines, hotels, destinations and other enterprises in answering, “what should I be doing in China?”. Headquartered in Shanghai, with offices in Beijing, Hong Kong, Germany and the United States, i2i Group offers total solutions, with creative people, in a unique working environment.

Dragon Trail Interactive is an award winning digital marketing agency and travel technology company in China that helps global travel and tourism organizations reach and connect with affluent Chinese consumers.

Dragon Trail Interactive leverages the internet and social media in China to spread brand messages of our clients, and help our clients execute results-driven digital marketing campaigns. Dragon Trail Interactive does not replace travel agencies, either online or offline, for travel bookings. Instead, Dragon Trail help clients to increase brand awareness in China by generating buzz about their products and services using online influencer marketing and social media campaigns.

Dragon Trail and COTRI have been working together successfully for a decade, joining substantial market insights with result-driven campaigns.

The most reliable dataset for 80 key China outbound tourism destinations