Tourism post-CoViD-19 will have to move towards a new paradigm, adding levels of TRUST and SATISFACTION to the KPIs of destinations and tourism service providers. WOM² – Word of Mouth and Word of Mouse – recommendation marketing based on customer-focused product adaptation and digitalisation needs to gain more attention and government support instead of ineffective social media marketing.
Experts opinion
"This is an acutely observed and insightful book by an extensively travelled tourism expert. Sometimes challenging, occasionally outspoken but always faultlessly relevant, it is an important new resource for anyone interested in 21st-century travel. Global economies and societies must confront seismic challenges as a result of the pandemic. In this context, a return to recognisable tourism is far from certain. In the difficult period ahead, China will play a central role in shaping tourism’s path out of the destruction wrought by COVID-19. Written as the dark events of 2020 unfolded, Prof. Arlt charts the high-octane development of Chinese outbound travel, examines the multiple challenges now facing tourism worldwide, and posits a much-needed evolution in cross-cultural innovation for an unpredictable era."
Gary Bowerman,
Director, Check-in Asia, Author: The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (2014)
Every week, the COTRI WEEKLY editing group of the COTRI China Outbound Tourism Research Institute carefully selects the most important online news items about China’s outbound tourism for a quick and comprehensive overview. These news are supplemented by an Editorial which is written every week exclusively for the COTRI WEEKLY, covering a wide range of different topics, from latest statistics to stories from the early days of China’s tourism development.
Each of the COTRI MARKET REPORT eBooks contains the complete content of the respective CMR and documents the development of China’s outbound tourism. Each issue provides detailed information about specific regions and topics, information which is still very useful today as a base for forecasts and decisions about future engagement with the Chinese outbound market.