Dragon Trail Interactive

Founded in 2009, Dragon Trail Interactive is an award-winning digital marketing and solutions agency for the travel industry that helps travel and tourism organizations reach and engage with affluent Chinese consumers and the travel trade through outstanding digital initiatives. They combine their deep market knowledge, extensive industry relations and the diverse skill set of our multi-cultural and multi-lingual team to deliver innovative solutions and excellent service.

The company is 100% focused on the global travel industry, 100% focused on marketing to affluent Chinese consumers and 100% focused on leveraging digital solutions to reach client goals. This positioning allows them to develop a set of unique and highly relevant skills and expertise to best serve global travel brands looking to attract Chinese visitors. In addition to providing integrated consumer marketing services, Dragon Trail continuously develops proprietary technology applications and platforms through its team of in-house engineers, including B2B travel marketing platforms for mobile channels.

The company is headquartered in Beijing with offices in Shanghai and Xi’an, and international branches in London, and Lexington, USA.


China Digital Strategy

  • Market trends
  • Digital and social landscape
  • Consumer profiling
  • Market entry and competition analysis

Social Media & Campaigns

  • WeChat, Weibo, Youku and more
  • Travel KOL engagement
  • Reputation management
  • Integrated campaign execution

Technology & Innovation

  • Web development and localization
  • Mobile development and app distribution
  • Booking engine integration
  • iBeacon based solutions
  • B2B agent training and incentive solutions

Digital Marketing & E-Commerce

  • Search engine optimisation
  • Baidu PPC services
  • E-commerce and online payment solutions