Dragon Trail Interactive

dragon tail

Founded in 2009 by industry veterans, Dragon Trail Interactive was one of the first digital marketing agencies to recognize the significance of the Chinese outbound travel market to international destinations and the tremendous potential of Chinese social media as a way to tab into that market.

Since day one, they have committed themselves to the mission of helping global travel and tourism organizations reach and engage with affluent Chinese consumers through outstanding digital initiatives. In recognition of their work, they have been awarded Red Herring’s “Asia Top 100,” Phocuswright’s “Travel Innovator,” in addition to other awards, such as the “Summit International Awards (SIA),” “the Adrian Award” by HSMAI and Travel Weekly’s “China Travel & Meeting Industry Awards.”

Their roots in travel, technology and marketing are reflected in the unique sets of skills of their team. Their in-house marketers, creative designers, copywriters, software engineers and account managers work hand in hand to deliver the best service to their clients.

Dragon Trail Interactive, believes in excellence, innovation, and customer service.


China Digital Strategy

  • Market trends
  • Digital and social landscape
  • Consumer profiling
  • Market entry and competition analysis

Social Media & Campaigns

  • WeChat, Weibo, Youku and more
  • Travel KOL engagement
  • Reputation management
  • Integrated campaign execution

Technology & Innovation

  • Web development and localization
  • Mobile development and app distribution
  • Booking engine integration
  • iBeacon based solutions

Digital Marketing & E-Commerce

  • Search engine optimisation
  • Baidu PPC services
  • E-commerce and online payment solutions
  • Agent training and incentive solutions



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