Chinese travel-focused digital marketing agency Dragon Trail Interactive and COTRI China Outbound Tourism Research Institute have partnered to produce the China Outbound Travel Pulse video series, aimed at exploring different aspects of Chinese outbound tourism in an informative, yet light-hearted way every two weeks.
Based on fresh, relevant topics, the videos not only offer informative, entertaining updates on the Chinese outbound tourism market, but also convey real insights into consumer habits, decision-making processes and travel preferences, to inform the strategies and marketing campaigns of businesses and organizations that seek to understand and target the Chinese tourism market.
Find the full latest episode below!
“Our China-based teams are doing the interviews in several Chinese cities and airports, to get a real feel of how travelers think about outbound travel and share this with the global industry in near-real time” – Roy Graff, Dragon Trail’s CMO and Managing Director Europe, Africa and the Middle East
“The interviews of Chinese travelers show the different faces of China’s outbound tourism quite literally and illustrate the diversity of the market”
“COTRI adds some focused analysis and data to provide the background based on its global research activities.” – Prof. Dr. Wolfgang Georg Arlt, Founder and Director of COTRI.
Dragon Trail Interactive is an award-winning digital marketing and solutions agency helping travel organizations reach and connect with affluent consumers and the travel trade in China. Founded in 2009 by industry veterans, Dragon Trail Interactive was one of the first digital marketing agencies to recognize the significance of the Chinese outbound travel market to international destinations and the tremendous potential of Chinese social media as a way to tap into that market. Dragon Trail Interactive works with tourism boards, hotels, cruise lines, airlines, attractions and other travel brands. The company is headquartered in Beijing with offices in Shanghai and Xi’an, and international branches in London, and Lexington, USA.
Dragon Trail Interactive (UK)
Tel: +86-10-6266 7530 (in UK: +44 (0)20 3858 7823)
Address: 20-22 Wenlock Road, London N1 7GU