COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.

COTRI is a privately organised, independent institute registered in Hamburg/Germany.

COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, a China expert who held for many years the position of professor for International Tourism Management with more than 40 years of practical and academic experience in Chinese tourism.

COTRI’s main goal is to enable private companies and public institutions all over the world to offer successfully high quality travel, tourism, and leisure services for Chinese visitors according to their specific expectations and demands. To reach this goal, COTRI offers a broad range of customised services including consulting, market research, strategy development, quantitative analysis and data (COTRI ANALYTICS), training (CTT China Tourism Training), publications and other services.

To support its customers in the Chinese market, COTRI uses its vast databases, extensive scientific, cultural, and industry knowledge and experience as well as the close contacts and partnerships with most leading public and private sector tourism organisations in China and all over the world.

For more than 15 years, COTRI has worked for multiple governments, companies, and international organisations on every continent, and is a source of information for international and Chinese media including CNN, BBC, Bloomberg, The Economist, The Financial Times, South China Morning Post, China Daily, and many more.

COTRI is an Affiliate Member of the UNWTO and a WTTC Knowledge Partner, as well as being a WTA, PATA and ETOA member. COTRI also cooperates closely with the ETC, CTA, ITC and other leading international organisations.

For an overview of COTRI’s services and products, please download our latest brochure here: