COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.

COTRI is a privately organised, independent institute registered in Germany. In addition to the head office in Hamburg, Germany, COTRI has a Chinese office based in Beijing.

COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, a sinologist and professor in international tourism management with more than 40 years of practical and academic experience in Chinese tourism.

COTRI’s main goal is to enable private companies and public institutions all over the world to offer successfully high quality travel, tourism, and leisure services for Chinese visitors according to their specific expectations and demands. To reach this goal, COTRI offers a broad range of customised services including consulting, market research, strategy development quantitative analysis and data, training and other services for a range of companies, public organisations and destinations.

To support its customers in the Chinese market, COTRI uses its vast databases, extensive scientific, cultural, and industry knowledge and experience as well as the close contacts and partnerships with most leading public and private sector tourism organisations in China and all over the world.

For more than 15 years, COTRI has worked for multiple governments, companies, and international organisations on every continent, and is a source of information for international and Chinese media including CNN, BBC, Bloomberg, The Economist, The Financial Times, South China Morning Post, China Daily, and many more.

The members of the COTRI China Outbound Tourism Expert Panel (COTEP) are leading experts on China‘s tourism development from within the global tourism industry and regional, national and international organisations and institutions, including also academic, commercial and media researchers. They are based inside and outside of China.

Every quarter the COTEP members provide their assessment of the overall development of China’s outbound tourism over the last and in the forthcoming twelve months. These numbers are then aggregated in the China Outbound Tourism Index and published in the COTRI Market Report.

COTRI is an Affiliate Member of the UNWTO and a WTTC Knowledge Partner, as well as being a PATA and ETOA members. COTRI also cooperates closely with the ETC, CTA, ITC and other leading international organisations.

For an overview of COTRI’s services and products, please download our latest brochure here: