COTRI Services


COTRI Market Report provides expert insights into the worldwide developments of China’s outbound tourism market by offering qualitative analysis, numbers and information plus several special topics in each issue.

COTRI Analytics delivers to companies, organisations and media outlets around the world data and analysis that empowers them to understand the market, recognise trends and guide investment as well as other business strategies.

The data delivery includes quarter-by-quarter breakdowns of total numbers of arrivals, age groups, gender distribution, education level groups, residence in China according to city tier, purpose of visit, organisation of travel and accommodation distribution according to star ratings, all in terms of percentage and in terms of absolute numbers.


COTRI China Outbound Tourism Research Institute offers standardised consultancy packages that are competitively priced and tailored according to customers demand and proven combinations of services.

COTRI offers completely customised consultancy according to your needs and ambitions. If your situation and plans need specific customised research and strategy development. Please contact us for more information on how COTRI can provide bespoke solutions tailored for your organisation.

Delivered through four exclusive webinar events per year, the series provides Chinese outbound market analysis by experts from both COTRI China Outbound Tourism Research Institute and ForwardKeys, drawing on both organisations’ own areas of corporate specialisation. Each webinar will feature professional analysis of key topical themes led by COTRI and ForwardKeys experts.

For companies starting to engage with the Chinese outbound tourism, the China Outbound Tourism Accelerator Pack presents an all-in-one solution offering COTRI products and services, designed to make your first steps into the market successful.

The China Outbound Tourism Accelerator Pack gives you the information you need to make a successful entry into the Chinese outbound tourism market. COTRI’s experience in analysing this source market can become your own advantage as you begin to engage with Chinese travellers.

Online/Offline Trainings

The CTW Chinese Tourist Welcome Training Programme helps tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, learning to successfully adapt products and by communicating the special attention given to the market to Chinese tour operators and self-organised travellers.

The Chinese Tourist Welcome Award has been organised by COTRI China Outbound Tourism Research Institute since 2004. Having first been held at ITB Berlin in 2004, the 2018 CTW Awards ceremony was held during ITB China travel exhibition of 2018.

Selected Clients


The CTT China Tourism Training Hospitality is now available for purchase.

Buy now and get a FREE annual subscription of the COTRI Market Report


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