COTRI Services


COTRI Market Report provides expert insights into the worldwide developments of China’s outbound tourism market by offering qualitative analysis, numbers and information plus several special topics in each issue.

Quantitative Data

Subscribing to COTRI’s Chinese Outbound Quantitative Data empowers you with the most important numbers in tourism followed by an executive-level analysis of trends for up to 60 destinations on a quarterly basis.


COTRI China Outbound Tourism Research Institute offers standardised consultancy packages that are competitively priced and tailored according to customers demand and proven combinations of services.

COTRI offers completely customised consultancy according to your needs and ambitions. If your situation and plans need specific customised research and strategy development. Please contact us for more information on how COTRI can provide bespoke solutions tailored for your organisation.

Delivered through four exclusive webinar events per year, the series provides Chinese outbound market analysis by experts from both COTRI China Outbound Tourism Research Institute and ForwardKeys, drawing on both organisations’ own areas of corporate specialisation. Each webinar will feature professional analysis of key topical themes led by COTRI and ForwardKeys experts.

For companies starting to engage with the Chinese outbound tourism, the China Outbound Tourism Accelerator Pack presents an all-in-one solution offering COTRI products and services, designed to make your first steps into the market successful.

The China Outbound Tourism Accelerator Pack gives you the information you need to make a successful entry into the Chinese outbound tourism market. COTRI’s experience in analysing this source market can become your own advantage as you begin to engage with Chinese travellers.

Online/Offline Trainings

The CTW Chinese Tourist Welcome Training Programme helps tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, learning to successfully adapt products and by communicating the special attention given to the market to Chinese tour operators and self-organised travellers.

The Chinese Tourist Welcome Award has been organised by COTRI China Outbound Tourism Research Institute since 2004. Having first been held at ITB Berlin in 2004, the 2018 CTW Awards ceremony will be held during ITB China, which will take place in Shanghai between Wednesday 16th and Friday 18th May, 2018.

Selected Clients


 Spring Issue 2018: ITB CHINA Special

Available NOW!


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