COTRI Services


COTRI China Outbound Tourism Research Institute, the leading research institute for Chinese outbound tourism, and the globally top-ranked The Hong Kong Polytechnic University, School of Hotel and Tourism Management (SHTM), have brought their expertise together to provide the comprehensive CTT China Tourism Training online training programme, aimed at tourism professionals worldwide working with the Chinese outbound tourism market.


COTRI Analytics delivers to companies, organisations and media outlets around the world data and analysis that empowers them to understand the market, recognise trends and guide investment as well as other business strategies.

The data delivery includes quarter-by-quarter breakdowns of total numbers of arrivals, age groups, gender distribution, education level groups, residence in China according to city tier, purpose of visit, organisation of travel and accommodation distribution according to star ratings, all in terms of percentage and in terms of absolute numbers.

COTRI Market Report provides expert insights into the worldwide developments of China’s outbound tourism market by offering qualitative analysis, numbers and information plus several special topics in each issue.


COTRI China Outbound Tourism Research Institute offers standardised consultancy packages that are competitively priced and tailored according to customers demand and proven combinations of services.

COTRI offers completely customised consultancy according to your needs and ambitions. If your situation and plans need specific customised research and strategy development. Please contact us for more information on how COTRI can provide bespoke solutions tailored for your organisation.

For companies starting to engage with the Chinese outbound tourism, the China Outbound Tourism Accelerator Pack presents an all-in-one solution offering COTRI products and services, designed to make your first steps into the market successful.

The China Outbound Tourism Accelerator Pack gives you the information you need to make a successful entry into the Chinese outbound tourism market. COTRI’s experience in analysing this source market can become your own advantage as you begin to engage with Chinese travellers.

The Chinese Tourist Welcome Award has been organised by COTRI China Outbound Tourism Research Institute since 2004. Having first been held at ITB Berlin in 2004, the 2019 CTW Awards ceremony will be held at ITB China 2019. Click here to see further information regarding the application.

Selected Clients

August 6th, 15:00 –17:00 h Beijing time / 9:00 –11:00 h Berlin time

The GITF Guangzhou International Tourism Fair 2021 is conducted from August 5-7 in a hybrid form.