COTRI Market Report

 

COTRI Market Report provides expert insights into the worldwide developments of China’s outbound tourism market by offering qualitative analysis, numbers and information plus several special topics in each issue.

Discover the latest trends in the Chinese outbound tourism market. Develop a successful business strategy with in-depth market insights, comprehensive analysis, and future prospects.

 

From the Autumn 2017 issue onwards, the COTRI Market Report comes in a compact format, providing the same depth of information as before, but at a more affordable price. See below for pricing and other information.

Editorial

CHAPTER A – DEVELOPMENT OF CHINESE OUTBOUND TOURISM

  • Strong Growth in Border Crossing Numbers
  • Destination Shift in H1 2018
  • China as Top International Source Market
  • Destination Visa Policy Updates H1 2018
  • Added Direct Flight Connections in H1 2018
  • Technological Development
  • WeChat Rankings Update and Analysis

CHAPTER B – DEEP DIVE

  • Understanding the VFR Chinese Outbound Market Segment
  • Case Study: Conducting Chinese Outbound Tourism in Ireland

CHAPTER C – FROM INFORMATION SEARCHING TO BOOKING

  • Qyer’s Insights into Online Search Trends
  • Ctrip’s Most Booked Destinations and ‘Dark Horses’

CHAPTER D – EXPERT’S INSIGHTS

  • World Tourism Cities Federation
  • Cruising in Ice – Arctic travel for Chinese Clients

Outlook

COTRI Market Report is a bi-annual, in-depth analysis of the Chinese Outbound Tourism market, allowing readers to:

  • Gain an insight into recent market developments and trends
  • Developing destination marketing strategies to win FITs
  • Receive industry experts’ recommendations and insights into their market strategies for businesses of all sizes
  • Improving Chinese visitors’ experience in navigating through global cities by analysing and understanding their consumption
  • Understand and gain perspective into the destination shifts and changes in spending taking place in Chinese outbound tourism

Plus selected best practice examples and several special topics in each issue.

COTRI Market Report is published every six months

The COTRI Market Report Autumn 2018 Edition, featuring in-depth market insights is available to purchase for €390 (Price includes VAT where applicable.)

SPECIAL OFFER:

Subscribe to the COTRI Market Report and get 5 previous editions for a special price! See the content lists of previous editions below.

For purchase via PayPal:

COTRI Market Report

For purchase via bank transfer or further information, please contact:

sales@china-outbound.com

 

COTRI Market Reports are delivered to you as a PDF files the following working day after payment.

Editorial

Foreword

CHAPTER A – A DEVELOPMENT OF CHINESE OUTBOUND TOURISM

  • 2017 Chinese Market Update in a Nutshell
  • Border Crossing Numbers Still Growing
  • Changes in Spending
  • Destination Shifts
  • China as Top International Source Market 2017
  • Market Driver Update 2017
  • Second Half of 2017 Updates

CHAPTER B – A DEEPER LOOK

  • Growth in the 55+ market segment
  •  Comparing the Mainland Chinese and Hong Kong Source Markets

CHAPTER C – NEW OPPORTUNITIES

  • Finding the Right Chinese Travellers
  •  Is Central Europe Ready to Welcome Thousands of Chinese Travellers?
  •  WeChat for Travel Brands: Strategies for Success

CHAPTER D – DESTINATION DEVELOPMENT

  • Iceland
  • South America

CHAPTER E – OUTLOOK 2030

CHAPTER F – ITB CHINA SPECIAL EDITION

  • Developing Destination Marketing Strategies to Win Chinese FITs
  • Connecting with the High-Value Independent Chinese Traveller
  • Travel Boom from China to Finland – Coincidence or Not?
  • Key Opinion Leaders inspire Themed Travel
  • Improving Chinese Visitors’ Experience in Navigating through Global Cities by Analyzing and Understanding the

Editorial

CHAPTER A – AN OVERVIEW OF RECENT MARKET DEVELOPMENT – H1 2017

  • Destination barometer map (H1 2017/2016)
  • Destination visa policy updates
  • New direct flight connections
  • List of destinations counting China among its top 3 international source markets

CHAPTER B – SPECIAL TOPICS

  • The global expansion of Chinese online payment services
  • COTRI data analytics
  • Common pitfalls to avoid in Chinese outbound data collection. Case Study: Italy

CHAPTER C – Interviews – MARKET INSIGHTS FOR SMALL AND MEDIUM ENTERPRISES (SMEs)

  • How small businesses can attract greater numbers of Chinese outbound travellers (Israel Moreno, Owner of V. Moreno in Toledo, Spain)
  • Marketing advice for destinations (Roger Qiu, General Manager of EMEA, Destination Marketing, Ctrip)

CHAPTER D INDUSTRY INSIGHTS FROM CTRIP

  • Ctrip’s initiatives for dealing with emergencies in overseas destinations
  • The growth in the popularity of customised and themed tours among Ctrip’s clients

CHAPTER E – DESTINATION DEVELOPMENT

  • Western Mediterranean
  • Island destinations

Outlook

COTRI Market Report Spring 2017 – Table of Contents:

Editorial

Chapter A – An Overview of the Chinese Outbound Tourism Market

Review of 2016

Development Conditions for Chinese Outbound Tourism

Issues in the Development of Chinese Outbound Toursm

Chapter B – Chinese Travellers, Tourist Source Cities and Seasons of Travel

Market Segmentation

Chinese Tourist Source Cities

Chinese Travellers’ Holidays Across the Year

Chapter C – Distribution System and Tourism Marketing

Distribution Through the Chinese Tourism Industry

Tourism Marketing in China

Chapter D – Destination Development

The European Perspective

Chinese Outbound Tourists and Food

Chapter E – Smog-Induced Tourism

The Smog Problem

Impact on Chinese Outbound Tourism

Current Market

Outlook

Chapter F – Special Region: Australia and New Zealand

Arrival Numbers and Expenditure

Policies Influencing the Development of the Chinese Market

Destination Marketing

Flight Connections

Current Issues

Future Development

Chapter G – Interview: A Best Ager Package Group Traveller

Mrs. M’s Personal Profile

Outbound Travel and Expenditure in General

Analysis of the Interview

Outlook

COTRI Market Report Autumn 2016 – Table of Contents:

Editorial

Chapter A –  An Overview Of The Chinese Outbound Tourism Market

Developments in H1 2016

Economic Conditions for Chinese Outbound Travel

Political Conditions

Technical Conditions

International Flight Connections

Visa Requirements

Major Events in H1 2016

Chapter B – Profiling Chinese Cities As Tourist Source Markets

The Evolving Habits of Chinese Outbound Travellers

Profiling Chinese Cities as Tourist Source Markets

First Tier Cities

Selected Second Tier Cities

Chapter C – The Chinese Outbound Tourism Industry

Travel Administration in China

ADS, Tourism Law and Guidelines on Outbound Travel

Offline Travel Agencies

Online Travel Agencies (OTAs)

Inbound Tour Operators (ITOs)

Chapter D – Destination Marketing From The Perspective Of Host Cities

Chapter E – Special Topic: Outbound Study Tours

Chapter F – Special Region View: The United States

Chapter G – Interview: An Experienced Chinese Travellers Visits To Popular Asian Destinations

Outlook

COTRI Market Report Spring 2016 – Table of Contents:

Editorial

Chapter A – Introduction to China’s Outbound Tourism Environment

Review of 2015

2015 in Numbers

Major Outbound Travel Events in 2015

Investment Wave Overseas

Economic Development

Political Environment

Legal Restrictions and Changes

Social and Cultural Trends

Chapter B – Profiling Chinese Travellers

Market Segmentation of Chinese Outbound Travellers

Purpose and Activities of Visitation

Characteristics and Travel Companions

Information Sources and Booking Channels

Travel Time and Seasonality of Chinese Travellers

Chapter C – Travel Distribution System

Chinese Offline Travel Agencies

Chinese Online Travel Agencies

Chapter D – Country and Regional Perspectives

Overview and Update for Europe

Overview and Update for the Americas

Overview and Updates for Asia and Oceania

Overview and Update for Africa

Chapter E – Special Topic: “Red Tourism”

Chapter F – Special Region Focus: Central and Eastern European Countries

Chapter G – Interview with an Experienced Chinese Traveller

Outlook

Editorial

A Introduction to China’s Outbound Tourism Environment

A1. Current Economic, Political and Social Development Trends in China

A1.1 Economic Trends of the Domestic Industry

A1.2 New Political Regulations, Laws and Policies

A1.3 Social Development Trends

A2. China´s current State and Development of the Luxury Market

A3. The Development of Consumption Patterns

A3.1 Consumption Patterns among High Net Worth Individuals

A3.2 Consumption Patterns of the Upper Middle Class

A4. The Real Estate Market in China Current Situation of China’s Outbound Tourism Market

B Current Situation of China’s Outbound Tourism Market

B1. China´s Outbound Tourism Development

B1.1 Travelling in China before 1983

B1.2 First Phase 1983 – 1997

B1.3 Second Phase 1997 – 2005

B1.4 Third Phase 2005 – 2011

B1.5 Fourth Phase 2012 – until Today

B2. Overview of China´s Current Outbound Tourism Situation and Trends

B2.1 Current Statistics of Chinese Outbound Tourism Market

B2.2 New Trends in China´s Outbound Tourism Market

B2.3 New Trends in China´s Tourism Consumption Patterns

B2.4 Payment Methods within China´s Outbound Tourism Market

B2.5 Visa Policies and their Influences on China´s Outbound Tourism Market

 

C Market Segmentation and Characteristics of Chinese Outbound Travellers

C1. Market Segmentation of Chinese Outbound Travellers

C1.1 Package Group Travellers

C1.2 Semi-organized Travellers

C1.3 Self-organized Travellers

C2. Characteristics of Chinese Outbound Travellers

C2.1 First Time Travellers versus Experienced Travellers

C2.2 Younger Generation Travellers versus older Generation Travellers

C2.3 High Net Worth Individual Travellers versus other Travellers

C3. Forms and Purpose of Visitation of Chinese Outbound Travellers

C3.1 Forms of Visitation among Chinese Outbound Travellers

C3.2 Purpose of Visitation among Chinese Outbound Travellers

C3.3 Travel Companions and Travel Constellations of Chinese Outbound Travellers

C4. Travel Time and Seasonality of Chinese Travellers

C4.1 Travel Season and Holiday Calendar of Chinese Outbound Tourists

C4.2 Duration of Stay among Chinese Outbound Travellers

C5. Sources of Information and Booking Patterns among Chinese Outbound Travellers

C5.1 Sources of Information among Chinese Travellers

C5.2 Booking Patterns among Chinese Outbound Travellers

C6. Spending patterns among Chinese Outbound Travellers

C6.1 Division of Expenditures among Chinese Outbound Travellers

C6.2 Consumer Behaviour in Terms of Shopping among Chinese Travellers

D Product Adaptation, Marketing and Communication Channels for China´s Outbound Tourism Market

D1. Marketing Instruments, Strategies and Communication Channels for China’s Outbound Tourism Market

D1.1 Direct Communication with Potential Customers: Chinese Social Media and Internet Development and Tools

D1.2 B2B Communication with the Chinese Market

D2. Product Adaptations and Marketing for the Chinese Outbound Tourism Market

D3. Product Adaptation and Marketing: Sector Approach

D3.1 Product Adaptation and Marketing: The Hospitality Sector

D3.2 Product Adaptation and Marketing: The Transportation Sector

D3.3 Product Adaptation and Marketing: Attractions

D3.4 Product Adaptation and Marketing: Destinations

D3.5 Product Adaptation and Marketing: The Retail Sector China´s Outbound Tourism Market in Selected Destinations

E China´s Outbound Tourism Market in Selected Destinations

E1. Top Twenty Chinese Outbound Destinations

E2. Overview of Socio-demographic Structure of Travellers in Selected Global Destinations

E2.1 Age Structure of Chinese Outbound Travellers E2.2 Gender Structure of Chinese Outbound Travellers

E2.3 Education Structure of Chinese Outbound Travellers

E2.4 Resident Structure of Chinese Outbound Travellers

E2.5 Purpose of Visit of Chinese Outbound Travellers

E2.6 Mode of Travel of Chinese Outbound Travellers

E2.7 Accommodation Preferences of Chinese Outbound Travellers

E3. China Outbound Tourism Regional Perspective

E3.1 Position and Importance of Europe as Part of China’s Outbound Tourism Development

E3.1.1 General overview of China’s Outbound Tourism Market in Europe

E3.1.2 Arrival Numbers and Statistics of Major Destinations

E3.1.3 Special Insights on China’s Outbound Tourism in Europe

E3.1.4 Forecast

E3.2 Position and Importance of the Americas as Part of China’s Outbound Tourism Development

E3.2.1 General Overview of China’s Outbound Market in the Americas

E3.2.2 Arrival Numbers and Statistics of Major Destinations

E3.2.3 Special Insights on China’s Outbound Tourism in the Americas

E3.2.4 Forecast E3.3 Position and Importance of Asia and Oceania as Part of China’s Outbound Tourism Development

E3.3.1 General Overview of China’s Outbound Market in Asia

E3.3.2 Arrival Numbers and Statistics of Major Destinations

E3.3.3 Special Insights on China’s Outbound Tourism in Asia

E3.3.4 Forecast

E3.4 Position and Importance of Africa as Part of China’s Outbound Tourism Development

E3.4.1 General Overview of China’s Outbound Tourism Market in Africa

E3.4.2 Arrival Numbers and Statistics of Major Destinations

E3.4.3 Special Insights on China’s Outbound Tourism in Africa

E3.4.4 Forecast

E4. Special Topic: ‘Golden Visa’

E5. Special Country Focus: Cuba

E6. Exclusive Interview

E7. China Outbound Tourism Expert Panel Index

Outlook

COTRI Market Report Complete Series: If you are interested in purchasing the COTRI Market Report Complete Series, please contact us at sales@china-outbound.com for more information.

COTRI MARKET REPORT

  AUTUMN ISSUE 2018

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