COTRI MARKET REPORTs (CMR) were published by COTRI China Outbound Tourism Research Institute with the first issue in 2015 and publication twice a year from Spring 2016 until Autumn 2019.
Each of the COTRI MARKET REPORT eBooks contains the complete content of the respective CMR and documents the development of China’s outbound tourism. Each issue provides detailed information about specific regions and topics, information which is still very useful today as a base for forecasts and decisions about future engagement with the Chinese outbound market.
Also included in each eBook are interviews with Key Opinion Leaders from inside and outside of China and extensive quantitative data.
Each eBook provides an interactive content list which enables the reader to jump immediately to an article without scrolling.
Customers are provided with a download of both an eBook, which can be read with all eBook readers software, as well as a pdf file.
Each COTRI Market Report Edition, featuring in-depth market insights is available to purchase for €100 (Price does include VAT where applicable.)
COTRI Market Reports are delivered to you as a PDF and ePub files after the payment.
For purchase via bank transfer or further information, please contact:
Editorial
CHAPTER A –DEVELOPMENT OF CHINESE OUTBOUND TOURISM
- Strong Growth in Border Crossing Numbers
- Destination Shift
- China as Top International Source Market
- Destination Visa Policy Updates 2019
- Added Direct Flight Connections in 2019
- Market Conditions
- WeChat Rankings Report
CHAPTER B – DEEP DIVE
- Cruise shipping – The Development of the Chinese market
- Luxurious Outbound Travel
CHAPTER C – CHINESE MARKET INSIGHTS
- Opportunities for “niche” but promising attractions
CHAPTER D –DESTINATION DEVELOPMENT
- Germany
- India
OUTLOOK
Editorial
CHAPTER A –DEVELOPMENT OF CHINESE OUTBOUND TOURISM
- 2018 Chinese Market Update in a Nutshell
- 2018 –A Year of Growth and Changes
- China as Top International Source Market
- Destination Visa Policy Updates
- Added Direct Flight Connections
- Market Driver Updates
- WeChat Rankings Update and Analysis
CHAPTER B –SPECIAL TOPICS
- Younger Chinese Travellers Under 30 Years Old
- Travel for Health: China’s Medical and Health Tourism
CHAPTER C –CHINESE EXPERTS’ INSIGHTS
- Working with Chinese Tour Operators More Effectively
- Executive Overview of CtripMarket Updates
CHAPTER D –DESTINATION DEVELOPMENT
- Tourism Years: To Make An Impact
- Continent Perspective: Africa
OUTLOOK
COTRI Market Report Complete Series: If you are interested in purchasing the COTRI Market Report Complete Series, please contact us at sales@china-outbound.com for more information.
Editorial
CHAPTER A – DEVELOPMENT OF THE CHINESE OUT-BOUND TOURISM
- Strong Growth in Border Crossing Numbers
- Destination Shift in H1 2018
- China as Top International Source Market
- Destination Visa Policy Updates H1 2018
- Added Direct Flight Connections in H1 2018
- Technological Development
- WeChat Rankings Update and Analysis
CHAPTER B – DEEP DIVE
- Understanding the VFR Chinese Outbound Market Segment
- Case Study: Conducting Chinese Outbound Tourism in Ireland
CHAPTER C – FROM INFORMATION SEARCHING TO BOOKING
- Qyer’s Insights into Online Search Trends
- Ctrip’s Most Book Destinations and ‘Dark Horses’
CHAPTER D – EXPERT’S INSIGHTS
- World Tourism Cities Federation
- Cruising in Ice – Arctic travel for Chinese Clients
OUTLOOK
Editorial
Foreword
CHAPTER A – A DEVELOPMENT OF CHINESE OUTBOUND TOURISM
- 2017 Chinese Market Update in a Nutshell
- Border Crossing Numbers Still Growing
- Changes in Spending
- Destination Shifts
- China as Top International Source Market 2017
- Market Driver Update 2017
- Second Half of 2017 Updates
CHAPTER B – A DEEPER LOOK
- Growth in the 55+ market segment
- Comparing the Mainland Chinese and Hong Kong Source Markets
CHAPTER C – NEW OPPORTUNITIES
- Finding the Right Chinese Travellers
- Is Central Europe Ready to Welcome Thousands of Chinese Travellers?
- WeChat for Travel Brands: Strategies for Success
CHAPTER D – DESTINATION DEVELOPMENT
- Iceland
- South America
CHAPTER E – OUTLOOK 2030
CHAPTER F – ITB CHINA SPECIAL EDITION
- Developing Destination Marketing Strategies to Win Chinese FITs
- Connecting with the High-Value Independent Chinese Traveller
- Travel Boom from China to Finland – Coincidence or Not?
- Key Opinion Leaders inspire Themed Travel
- Improving Chinese Visitors’ Experience in Navigating through Global Cities by Analyzing and Understanding the
Editorial
CHAPTER A – AN OVERVIEW OF RECENT MARKET DEVELOPMENT – H1 2017
- Destination barometer map (H1 2017/2016)
- Destination visa policy updates
- New direct flight connections
- List of destinations counting China among its top 3 international source markets
CHAPTER B – SPECIAL TOPICS
- The global expansion of Chinese online payment services
- COTRI data analytics
- Common pitfalls to avoid in Chinese outbound data collection. Case Study: Italy
CHAPTER C – Interviews – MARKET INSIGHTS FOR SMALL AND MEDIUM ENTERPRISES (SMEs)
- How small businesses can attract greater numbers of Chinese outbound travellers (Israel Moreno, Owner of V. Moreno in Toledo, Spain)
- Marketing advice for destinations (Roger Qiu, General Manager of EMEA, Destination Marketing, Ctrip)
CHAPTER D – INDUSTRY INSIGHTS FROM CTRIP
- Ctrip’s initiatives for dealing with emergencies in overseas destinations
- The growth in the popularity of customised and themed tours among Ctrip’s clients
CHAPTER E – DESTINATION DEVELOPMENT
- Western Mediterranean
- Island destinations
Outlook
COTRI Market Report Spring 2017 – Table of Contents:
Editorial
Chapter A – An Overview of the Chinese Outbound Tourism Market
Review of 2016
Development Conditions for Chinese Outbound Tourism
Issues in the Development of Chinese Outbound Toursm
Chapter B – Chinese Travellers, Tourist Source Cities and Seasons of Travel
Market Segmentation
Chinese Tourist Source Cities
Chinese Travellers’ Holidays Across the Year
Chapter C – Distribution System and Tourism Marketing
Distribution Through the Chinese Tourism Industry
Tourism Marketing in China
Chapter D – Destination Development
The European Perspective
Chinese Outbound Tourists and Food
Chapter E – Smog-Induced Tourism
The Smog Problem
Impact on Chinese Outbound Tourism
Current Market
Outlook
Chapter F – Special Region: Australia and New Zealand
Arrival Numbers and Expenditure
Policies Influencing the Development of the Chinese Market
Destination Marketing
Flight Connections
Current Issues
Future Development
Chapter G – Interview: A Best Ager Package Group Traveller
Mrs. M’s Personal Profile
Outbound Travel and Expenditure in General
Analysis of the Interview
Outlook
COTRI Market Report Autumn 2016 – Table of Contents:
Editorial
Chapter A – An Overview Of The Chinese Outbound Tourism Market
Developments in H1 2016
Economic Conditions for Chinese Outbound Travel
Political Conditions
Technical Conditions
International Flight Connections
Visa Requirements
Major Events in H1 2016
Chapter B – Profiling Chinese Cities As Tourist Source Markets
The Evolving Habits of Chinese Outbound Travellers
Profiling Chinese Cities as Tourist Source Markets
First Tier Cities
Selected Second Tier Cities
Chapter C – The Chinese Outbound Tourism Industry
Travel Administration in China
ADS, Tourism Law and Guidelines on Outbound Travel
Offline Travel Agencies
Online Travel Agencies (OTAs)
Inbound Tour Operators (ITOs)
Chapter D – Destination Marketing From The Perspective Of Host Cities
Chapter E – Special Topic: Outbound Study Tours
Chapter F – Special Region View: The United States
Chapter G – Interview: An Experienced Chinese Travellers Visits To Popular Asian Destinations
Outlook
COTRI Market Report Spring 2016 – Table of Contents:
Editorial
Chapter A – Introduction to China’s Outbound Tourism Environment
Review of 2015
2015 in Numbers
Major Outbound Travel Events in 2015
Investment Wave Overseas
Economic Development
Political Environment
Legal Restrictions and Changes
Social and Cultural Trends
Chapter B – Profiling Chinese Travellers
Market Segmentation of Chinese Outbound Travellers
Purpose and Activities of Visitation
Characteristics and Travel Companions
Information Sources and Booking Channels
Travel Time and Seasonality of Chinese Travellers
Chapter C – Travel Distribution System
Chinese Offline Travel Agencies
Chinese Online Travel Agencies
Chapter D – Country and Regional Perspectives
Overview and Update for Europe
Overview and Update for the Americas
Overview and Updates for Asia and Oceania
Overview and Update for Africa
Chapter E – Special Topic: “Red Tourism”
Chapter F – Special Region Focus: Central and Eastern European Countries
Chapter G – Interview with an Experienced Chinese Traveller
Outlook
Editorial
A Introduction to China’s Outbound Tourism Environment
A1. Current Economic, Political and Social Development Trends in China
A1.1 Economic Trends of the Domestic Industry
A1.2 New Political Regulations, Laws and Policies
A1.3 Social Development Trends
A2. China´s current State and Development of the Luxury Market
A3. The Development of Consumption Patterns
A3.1 Consumption Patterns among High Net Worth Individuals
A3.2 Consumption Patterns of the Upper Middle Class
A4. The Real Estate Market in China Current Situation of China’s Outbound Tourism Market
B Current Situation of China’s Outbound Tourism Market
B1. China´s Outbound Tourism Development
B1.1 Travelling in China before 1983
B1.2 First Phase 1983 – 1997
B1.3 Second Phase 1997 – 2005
B1.4 Third Phase 2005 – 2011
B1.5 Fourth Phase 2012 – until Today
B2. Overview of China´s Current Outbound Tourism Situation and Trends
B2.1 Current Statistics of Chinese Outbound Tourism Market
B2.2 New Trends in China´s Outbound Tourism Market
B2.3 New Trends in China´s Tourism Consumption Patterns
B2.4 Payment Methods within China´s Outbound Tourism Market
B2.5 Visa Policies and their Influences on China´s Outbound Tourism Market
C Market Segmentation and Characteristics of Chinese Outbound Travellers
C1. Market Segmentation of Chinese Outbound Travellers
C1.1 Package Group Travellers
C1.2 Semi-organized Travellers
C1.3 Self-organized Travellers
C2. Characteristics of Chinese Outbound Travellers
C2.1 First Time Travellers versus Experienced Travellers
C2.2 Younger Generation Travellers versus older Generation Travellers
C2.3 High Net Worth Individual Travellers versus other Travellers
C3. Forms and Purpose of Visitation of Chinese Outbound Travellers
C3.1 Forms of Visitation among Chinese Outbound Travellers
C3.2 Purpose of Visitation among Chinese Outbound Travellers
C3.3 Travel Companions and Travel Constellations of Chinese Outbound Travellers
C4. Travel Time and Seasonality of Chinese Travellers
C4.1 Travel Season and Holiday Calendar of Chinese Outbound Tourists
C4.2 Duration of Stay among Chinese Outbound Travellers
C5. Sources of Information and Booking Patterns among Chinese Outbound Travellers
C5.1 Sources of Information among Chinese Travellers
C5.2 Booking Patterns among Chinese Outbound Travellers
C6. Spending patterns among Chinese Outbound Travellers
C6.1 Division of Expenditures among Chinese Outbound Travellers
C6.2 Consumer Behaviour in Terms of Shopping among Chinese Travellers
D Product Adaptation, Marketing and Communication Channels for China´s Outbound Tourism Market
D1. Marketing Instruments, Strategies and Communication Channels for China’s Outbound Tourism Market
D1.1 Direct Communication with Potential Customers: Chinese Social Media and Internet Development and Tools
D1.2 B2B Communication with the Chinese Market
D2. Product Adaptations and Marketing for the Chinese Outbound Tourism Market
D3. Product Adaptation and Marketing: Sector Approach
D3.1 Product Adaptation and Marketing: The Hospitality Sector
D3.2 Product Adaptation and Marketing: The Transportation Sector
D3.3 Product Adaptation and Marketing: Attractions
D3.4 Product Adaptation and Marketing: Destinations
D3.5 Product Adaptation and Marketing: The Retail Sector China´s Outbound Tourism Market in Selected Destinations
E China´s Outbound Tourism Market in Selected Destinations
E1. Top Twenty Chinese Outbound Destinations
E2. Overview of Socio-demographic Structure of Travellers in Selected Global Destinations
E2.1 Age Structure of Chinese Outbound Travellers E2.2 Gender Structure of Chinese Outbound Travellers
E2.3 Education Structure of Chinese Outbound Travellers
E2.4 Resident Structure of Chinese Outbound Travellers
E2.5 Purpose of Visit of Chinese Outbound Travellers
E2.6 Mode of Travel of Chinese Outbound Travellers
E2.7 Accommodation Preferences of Chinese Outbound Travellers
E3. China Outbound Tourism Regional Perspective
E3.1 Position and Importance of Europe as Part of China’s Outbound Tourism Development
E3.1.1 General overview of China’s Outbound Tourism Market in Europe
E3.1.2 Arrival Numbers and Statistics of Major Destinations
E3.1.3 Special Insights on China’s Outbound Tourism in Europe
E3.1.4 Forecast
E3.2 Position and Importance of the Americas as Part of China’s Outbound Tourism Development
E3.2.1 General Overview of China’s Outbound Market in the Americas
E3.2.2 Arrival Numbers and Statistics of Major Destinations
E3.2.3 Special Insights on China’s Outbound Tourism in the Americas
E3.2.4 Forecast E3.3 Position and Importance of Asia and Oceania as Part of China’s Outbound Tourism Development
E3.3.1 General Overview of China’s Outbound Market in Asia
E3.3.2 Arrival Numbers and Statistics of Major Destinations
E3.3.3 Special Insights on China’s Outbound Tourism in Asia
E3.3.4 Forecast
E3.4 Position and Importance of Africa as Part of China’s Outbound Tourism Development
E3.4.1 General Overview of China’s Outbound Tourism Market in Africa
E3.4.2 Arrival Numbers and Statistics of Major Destinations
E3.4.3 Special Insights on China’s Outbound Tourism in Africa
E3.4.4 Forecast
E4. Special Topic: ‘Golden Visa’
E5. Special Country Focus: Cuba
E6. Exclusive Interview
E7. China Outbound Tourism Expert Panel Index
Outlook
