COTRI China Outbound Tourism Research Institute, the leading research institute for Chinese outbound tourism, and the globally top-ranked Hong Kong Polytechnic University, School of Hotel and Tourism Management, have brought their expertise together to provide the comprehensive online training programme CTT China Tourism Training, aimed at tourism professionals worldwide working with the Chinese outbound tourism market.
Starting from autumn 2020 a wave of Chinese outbound travellers will make up for the trips they had to postpone in the earlier parts of the year.
20% more Chinese outbound departures by airplane are forecasted compared to the development in a virus-free year, bringing back Chinese customers to destinations which can offer good connectivity and are perceived as safe by Chinese customers.
Now is the right time to prepare for the new Chinese post-virus travellers. CTT online trainings offer a perfect opportunity to reflect on possible improvements in working with the Chinese market and new adapted products.
However, CoViD-19 has changed and in many ways accelerated previous trends and created new demands not only for sanitation but also for more meaningful and often family and nature-oriented travel forms, pursuing special interests and immersion into local culture.
With the CTT online training, a CTT CoViD-19 Update is provided monthly exclusively to all CTT participants during the training and the CTT Alumni Network members afterwards. It is structured according to each of the eight chapters in the five different training tracks, offering extensive information about the shifts in the demands of the customers, the structure of the Chinese tourism industry and newly emerging communication and marketing channels. The CTT CoViD-19 Update is an additional service offered without any additional cost.
The CTT China Tourism Training programme offers five branch-specific specialised training tracks for the major branches of international tourism:
