China Tourism Training

COTRI China Outbound Tourism Research Institute, the leading research institute for Chinese outbound tourism, and the globally top-ranked Hong Kong Polytechnic University, School of Hotel and Tourism Management, have brought their expertise together to provide the comprehensive online training programme CTT China Tourism Training, aimed at tourism professionals worldwide working with the Chinese outbound tourism market.

In a few months, a wave of Chinese outbound travellers will make up for the trips they had to postpone in 2020.

Now is the right time to prepare for the new Chinese post-virus travellers. CTT online trainings offer a perfect opportunity to reflect on possible improvements in working with the Chinese market and new adapted products.

However, CoViD-19 has changed and in many ways accelerated previous trends and created new demands not only for sanitation but also for more meaningful and often family and nature-oriented travel forms, pursuing special interests and immersion into local culture.

With the CTT online training, a CTT CoViD-19 Update is provided monthly exclusively to all CTT participants during the training and the CTT Alumni Network members afterwards. It is structured according to each of the eight chapters in the five different training tracks, offering extensive information about the shifts in the demands of the customers, the structure of the Chinese tourism industry and newly emerging communication and marketing channels. The CTT CoViD-19 Update is an additional service offered without any additional cost.

The CTT China Tourism Training programme offers five branch-specific specialised training tracks for the major branches of international tourism:


Explore the Training Tracks available:



  • CTT Retail                      Learn more




Professor Kaye Chon’s invitation to join COTRI China Tourism Training

All CTT online trainings for Hospitality, Destinations, Retail, Transportation and Attractions are available for purchase.

Improve your ability to successfully work with the Chinese outbound tourism market and receive the verified university certification.

Select your branch of industry and start right now!

  • Comprehensive online training consisting of eight 90-minute chapters, each with three sub-chapters of 3 x 30 minutes.
  • Flexible self-paced study taught in English.
  • 24/7 discussion forum for communication and networking among participants
  • Training can be started at any time for individual participants.
  • For companies and organisations, additional features of customisation to suit precise business needs are offered, plus competitive pricing.

Congratulations on your partnership with Hong Kong Polytechnic University. I am familiar with their online training courses and I’m sure that this will be a great success.
There is certainly a real need here in the Middle East region to upskill teams to understand how to capitalize fully on the opportunities that the Chinese market offers.

Caragh Curran, Managing Director
Sustainable Tourism Consultants (Dubai)

It has been a pleasure to learn that COTRI has developed the online training programme “CTT China Tourism Training”together with the Hong Kong Polytechnic University School of Hotel and Tourism Management.
Both organisations are active members of PATA and recognised as outstanding in their respective fields. PATA will recommend to all PATA members and PATA chapter members the CTT programme.

Dr. Mario Hardy, CEO
PATA Pacific Asia Travel Association

Recommended by Planet Payment

“I have to thank everyone for this fantastic course. It has allowed me to significantly expand my cultural knowledge and understanding. Every single clip was an interesting enrichment and I can fully recommend the training. Not only did I learn a lot about Chinese tourism, which is so important in my industry, but I also received practical and useful tips that I can immediately apply in my business environment. I recommend the training to both managers and sales staff who have a lot to do with international customers and want to broaden their horizons and understand what this culture has to offer, but also what we can offer to make their stay with us as pleasant as possible.”

Gábor Alexander Steiner,
Regional Retail Director Germany and Austria at GIORGIO ARMANI

China will soon move back to the position of the world's biggest international tourism source market. Tourism industry has to be prepared for the future Chinese visitors. The online training program ‘CTT China Tourism Training’ of COTRI China Outbound Tourism Research Institute and The Hong Kong Polytechnic University School of Hotel and Tourism Management is a very useful and recommended tool to understand the demands and expectations of Chinese travellers in the 2020s.

Prof. Dr. Harald Pechlaner,
Chair of Tourism and Head of the Center for Entrepreneurship at the Catholic University Eichstaett-Ingolstadt (Germany), Head of Center for Advanced Studies of Eurac Research Center Bolzano (Italy)

The Chinese consumer market is highly complex and for many non-Chinese organizations a complicated undertaking to market and deliver products and services. Especially in these challenging times, it is critical to understand and appreciate the differences of channels and preferences of Chinese travellers. The “CTT China Tourism Training”, developed in collaboration with the China Outbound Tourism Research Institute (COTRI), and The Hong Kong Polytechnic University is a powerful platform for any travel and tourism professional to learn and leverage the tools available for future business success.

Jens Thraenhart,
Executive Director Mekong Tourism Coordinating Office (MTCO)
  • Customisations to suit specific training and business needs.
  • Interactive supervised group activities, discussion groups, offline workshops and cross-branding opportunities.
  • For more information, download the CTT Brochure or contact COTRI at

  • Gain unique insights from leading global tourism providers, Chinese industry experts and tour operators through Best Practice Examples and successfully apply them in profitable approaches for working with Chinese customers
  • Get up-to-date information into preferences and demands of Chinese travellers
  • Obtain strategies and guidance to improve performance and success in China’s outbound travel market
  • Receive a verified academic certificate by COTRI and Hong Kong PolyU SHTM
  • Receive membership to the CTT Alumni Network and the SHTM Alumni Association
  • The CTT Alumni Network (CTTAN) brings together all former participants to create a high-profile industry players network in the field of Chinese outbound tourism with members from across the world
  • Read more about the CTTAN in the CTT Brochure

Regular Price: 999 Euro

Corporate: For customised corporate offers please contact

CTT Training tracks

For Purchase via bank transfer please request details from

Training is also available in a face-to-face format as part of COTRI’s CTW Chinese Tourist Welcome Training Programme.

The CTW Chinese Tourist Welcome Training Programme helps tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, learning to successfully adapt products and by communicating the special attention given to the market to Chinese tour operators and self-organised travellers.

The Chinese Tourist Welcome Training Programme is recommended by the ETC European Travel Commission, has been endorsed by PATA Pacific AsiaTravel Association and has been awarded the GREAT China Welcome Charter Mark of VisitBritain.

Conducted in cooperation with COTRI’s recognised Qualified Trainers, who can build upon local know-how, the programme is suitable for businesses, organisations and institutions of all sizes, operating in any sector of the tourism and leisure industry outside China.

COTRI has delivered face-to-face training to over 2,000 participants around the world for a number of years. Below is the list of successfully trained industry figures:

2nd decade

Training 2020 January

1st decade

Training 2013-2019 05.08.19


1. What is CTT?

CTT China Tourism Training is the global standard online training for the Chinese Outbound Tourism Market. It is an online training programme, aimed at tourism professionals worldwide working with the Chinese outbound tourism market. It is offered in five branch-specific tracks for Hospitality, Destinations, Retail, Attractions and Transportation.

2. Who offers CTT?

CTT is offered by COTRI, a private research institute, founded and owned since 15 years by the famous Chinese outbound tourism expert Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, in cooperation with The Hong Kong Polytechnic University, School of Hotel and Tourism Management (SHTM). Hong Kong Polytechnic University is a public university established in Hong Kong in 1937. SHTM is one of the top-ranked Hotel and Tourism schools in the world.

3. What kind of certification CTT offers?

CTT offers a verified university certificate by The Hong Kong Polytechnic University, School of Hotel and Tourism Management and by COTRI.

4. Does the CTT certification have a time limit?

No, the verified university certification does not expire.

5. Is it allowed to use the trainings material for internal use?

No, the CTT is strictly only for the person registered for the training. It cannot be shared or placed online in any way.

6. In which language CTT is offered?

The CTT are all in English. At the moment there are no plans to offer CTT in other languages.

7. How to use the CTT online training?

Participants are provide with an access code after paying the participation fee. There is a video which shows the details of how to use the dashboard of CTT on If any technical questions arise, COTRI offers technical support.

8. Do the trainings begin and end on a particular date and time?

No, the trainings can be started at any time and can be completed at the participants own pace within 90 days after the first time the access code is used.

9. Where can CTT be bought?

CTT can be bought using PayPal or credit card on or by sending an email with the order to For special order for more than one training, COTRI should be contacted under the same email address.

10. After CTT is finished, when is the verified university certificate provided?

The CTT certificate is provided normally within one week, but certainly within four weeks after the training has been successful finished.

11. What other benefits can CTT participants enjoy?

During the training, all CTT participants can contact each other in a chat room provided by CTT. After finishing the training, successful CTT participants become members of the CTT Alumni Network (CTTAN), which offers networking, live events and a job portal. Membership is free for life. CTTAN members can also apply for membership in the SHTM Alumni Association (SHTMAA). The membership fee for the SHMTAA is paid by the CTT Alumni Network, so membership is free for CTTAN members.

12. Can companies or organisations get special deals when buying more CTT for their staff, members or business partners?

Yes, there are special offers including co-branding, customised workshops or tutorials etc. and special prices offered. For details, COTRI should be contacted at