China Tourism Training

COTRI China Outbound Tourism Research Institute, the leading research institute for Chinese outbound tourism, and the globally top-ranked Hong Kong Polytechnic University, School of Hotel and Tourism Management, have brought their expertise together to provide the comprehensive online training programme CTT China Tourism Training, aimed at tourism professionals worldwide working with the Chinese outbound tourism market.

The CTT China Tourism Training programme offers five branch-specific specialised training tracks for the major branches of international tourism:

  • CTT Hospitality
  • CTT Destinations
  • CTT Retail
  • CTT Attractions
  • CTT Transportation

All CTT online trainings are available for purchase. The CTT Hospitality branch-specific training is online.

CTT Retail, CTT Destination, CTT Attractions and CTT Transportation will go online in summer 2019.

Gain the ability to successfully adapt your services and receive the university-based CTT certification.

Select your branch of industry and start right now!

Professor Kaye Chon’s invitation to join COTRI China Tourism Training

  • Comprehensive online training consisting of eight 90-minute chapters, each with three sub-chapters of 3 x 30 minutes.
  • Flexible self-paced study taught in English.
  • 24/7 discussion forum for communication and networking among participants
  • Training can be started at any time for individual participants.
  • For companies and organisations, additional features of customisation to suit precise business needs are offered, plus competitive pricing.
  • Customisations to suit specific training and business needs.
  • Interactive supervised group activities, discussion groups, offline workshops and cross-branding opportunities.
  • For more information, download the CTT Brochure or contact COTRI at

  • Gain unique insights from leading global tourism providers, Chinese industry experts and tour operators through Best Practice Examples and successfully apply them in profitable approaches for working with Chinese customers
  • Get up-to-date information into preferences and demands of Chinese travellers
  • Obtain strategies and guidance to improve performance and success in China’s outbound travel market
  • Receive a verified academic certificate by COTRI and Hong Kong PolyU SHTM
  • Receive membership to the CTT Alumni Network and the SHTM Alumni Association
  • The CTT Alumni Network (CTTAN) brings together all former participants to create a high-profile industry players network in the field of Chinese outbound tourism with members from across the world
  • Read more about the CTTAN in the CTT Brochure

Individual participants: USD$ 1,200

Corporate: For customised corporate offers please contact

Purchase via PayPal

For Purchase via bank transfer please request details from

Training is also available in a face-to-face format as part of COTRI’s CTW Chinese Tourist Welcome Training Programme.

The CTW Chinese Tourist Welcome Training Programme helps tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, learning to successfully adapt products and by communicating the special attention given to the market to Chinese tour operators and self-organised travellers.

The Chinese Tourist Welcome Training Programme is recommended by the ETC European Travel Commission, has been endorsed by PATA Pacific AsiaTravel Association and has been awarded the GREAT China Welcome Charter Mark of VisitBritain.

Conducted in cooperation with COTRI’s recognised Qualified Trainers, who can build upon local know-how, the programme is suitable for businesses, organisations and institutions of all sizes, operating in any sector of the tourism and leisure industry outside China.

COTRI has delivered face-to-face training to over 2,000 participants around the world for a number of years. Below is the list of successfully trained industry figures:

Training 2013-2019 21.01.19

1. What is CTT?

CTT China Tourism Training is the global standard online training for the Chinese Outbound Tourism Market. It is an online training programme, aimed at tourism professionals worldwide working with the Chinese outbound tourism market. It is offered in five branch-specific tracks for Hospitality, Destinations, Retail, Attractions and Transportation.

2. Who offers CTT?

CTT is offered by COTRI, a private research institute, founded and owned since 15 years by the famous Chinese outbound tourism expert Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, in cooperation with The Hong Kong Polytechnic University, School of Hotel and Tourism Management (SHTM). Hong Kong Polytechnic University is a public university established in Hong Kong in 1937. SHTM is one of the top-ranked Hotel and Tourism schools in the world.

3. What kind of certification CTT offers?

CTT offers a verified university certificate by The Hong Kong Polytechnic University, School of Hotel and Tourism Management and by COTRI.

4. Does the CTT certification have a time limit?

No, the verified university certification does not expire.

5. Is it allowed to use the trainings material for internal use?

No, the CTT is strictly only for the person registered for the training. It cannot be shared or placed online in any way.

6. In which language CTT is offered?

The CTT are all in English. At the moment there are no plans to offer CTT in other languages.

7. How to use the CTT online training?

Participants are provide with an access code after paying the participation fee. There is a video which shows the details of how to use the dashboard of CTT on If any technical questions arise, COTRI offers technical support.

8. Do the trainings begin and end on a particular date and time?

No, the trainings can be started at any time and can be completed at the participants own pace within 90 days after the first time the access code is used.

9. Where can CTT be bought?

CTT can be bought using PayPal or credit card on or by sending an email with the order to For special order for more than one training, COTRI should be contacted under the same email address.

10. After CTT is finished, when is the verified university certificate provided?

The CTT certificate is provided normally within one week, but certainly within four weeks after the training has been successful finished.

11. What other benefits can CTT participants enjoy?

During the training, all CTT participants can contact each other in a chat room provided by CTT. After finishing the training, successful CTT participants become members of the CTT Alumni Network (CTTAN), which offers networking, live events and a job portal. Membership is free for life. CTTAN members can also apply for membership in the SHTM Alumni Association (SHTMAA). The membership fee for the SHMTAA is paid by the CTT Alumni Network, so membership is free for CTTAN members.

12. Can companies or organisations get special deals when buying more CTT for their staff, members or business partners?

Yes, there are special offers including co-branding, customised workshops or tutorials etc. and special prices offered. For details, COTRI should be contacted at