China Tourism Training

COTRI China Outbound Tourism Research Institute, the leading research institute for Chinese outbound tourism, and the globally top-ranked Hong Kong Polytechnic University, School of Hotel and Tourism Management, have brought their expertise together to provide the comprehensive online training programme CTT China Tourism Training, aimed at tourism professionals worldwide working with the Chinese outbound tourism market.

The CTT China Tourism Training programme offers five branch-specific specialised training tracks for the major branches of international tourism:

  • CTT Hospitality
  • CTT Destinations
  • CTT Retail
  • CTT Attractions
  • CTT Transportation

All CTT programmes are available for purchase. The CTT Hospitality branch-specific training is going online in April 2019.  CTT Retail, CTT Destination, CTT Attractions and CTT Transportation will go online in May and June 2019.

Gain the ability to successfully adapt your services and receive the university-based CTT certification.

Select your branch of industry and start right now!

  • Comprehensive online training consisting of eight 90-minute chapters, each with three sub-chapters of 3 x 30 minutes.
  • Flexible self-paced study taught in English.
  • 24/7 discussion forum for communication and networking among participants
  • Training can be started at any time for individual participants.
  • For companies and organisations, additional features of customisation to suit precise business needs are offered, plus competitive pricing.
  • Customisations to suit specific training and business needs.
  • Interactive supervised group activities, discussion groups, offline workshops and cross-branding opportunities.
  • For more information, download the CTT Brochure or contact COTRI at

  • Gain unique insights from leading global tourism providers, Chinese industry experts and tour operators through Best Practice Examples and successfully apply them in profitable approaches for working with Chinese customers
  • Get up-to-date information into preferences and demands of Chinese travellers
  • Obtain strategies and guidance to improve performance and success in China’s outbound travel market
  • Receive a verified academic certificate by COTRI and Hong Kong PolyU SHTM
  • Receive membership to the CTT alumni network
  • The CTT Alumni Network (CTTAN) brings together all former participants to create a high-profile industry players network in the field of Chinese outbound tourism with members from across the world
  • Read more about the CTTAN in the CTT Brochure

Individual participants: USD$ 1,200

Corporate: For customised corporate offers please contact

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For Purchase via bank transfer please request details from

Training is also available in a face-to-face format as part of COTRI’s CTW Chinese Tourist Welcome Training Programme.

The CTW Chinese Tourist Welcome Training Programme helps tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, learning to successfully adapt products and by communicating the special attention given to the market to Chinese tour operators and self-organised travellers.

The Chinese Tourist Welcome Training Programme is recommended by the ETC European Travel Commission, has been endorsed by PATA Pacific AsiaTravel Association and has been awarded the GREAT China Welcome Charter Mark of VisitBritain.

Conducted in cooperation with COTRI’s recognised Qualified Trainers, who can build upon local know-how, the programme is suitable for businesses, organisations and institutions of all sizes, operating in any sector of the tourism and leisure industry outside China.

COTRI has delivered face-to-face training to over 2,000 participants around the world for a number of years. Below is the list of successfully trained industry figures:

Training 2013-2019 21.01.19


The CTT China Tourism Training Hospitality is now available for purchase.

Buy now and get a FREE annual subscription of the COTRI Market Report


Download Brochure