China Outbound Tourism Seminar

China Outbound Tourism Seminar with Chinese and non-Chinese experts to celebrate the launch of the new COTRI eBook Welcoming the New Chinese Outbound Tourists. Guest relationships with Chinese visitors in the 2020s

Tu. August 4th 10:00-13:00 h Berlin time, 16:00-19:00 h Beijing time

Organiser: BUZZ.Travel Community, COTRI China Outbound

Tourism Research Institute

Supporters: Planet, Shanghai World Travel Fair 2021

The seminar will in two panels and three presentations discuss the necessary paradigm shift in China’s Outbound Tourism after CoViD-19 – from marketing to product adaptation, trust and satisfaction and how to use the time to prepare for it.


Registration on BUZZ is required here:

Participation is free of charge, with lucky draw for three eBooks.

Seminar timeline (Berlin time GMT +2)

New COTRI eBook available for subscription price of 98,- Euro (incl. VAT) before and during Seminar from Regular price from August 5th: 128,- Euro (incl. VAT)


COTRI China Outbound Tourism Research Institute * Luisenweg 109 * 20537 Hamburg/Germany * Tel. +49 40 8450 8531