CTW Awards 2019: partnership with Ctrip

Application is now open until 18th April! The 2019 CTW Award Ceremony will be held on May 16th, 15.40-17.00h on the Presentation Hub in ITB China.

COTRI Analytics

COTRI Analytics, used by Bloomberg L.P. since 2015, provides the most reliable data and analysis for 80 key destinations to companies, organisations and media outlets around the world. COTRI Analytics empowers the users to deeply understand the Chinese outbound tourism market, to recognise trends and guide their investment and other business strategy decisions.

COTRI Market Report Spring 2019 will be published in May!

Why Chinese outbound tourism?

China is the biggest tourism source market in the world. 162 million border crossings were made by Chinese nationals in 2018. Chinese outbound travellers move from sightseeing to experience, from brands to lifestyle. They can be attracted to new products, new places, new activities, new times of the year, bringing not only more, but a different kind of business – if they feel welcome and offered products according to their specific needs and expectations.

How can COTRI help?

COTRI offers solutions for tourism companies and organisations, and for destinations and retailers. We provide strategies and support for sustainable and successful engagement with relevant segments of the Chinese outbound market, and customised research and consulting, quantitative data and qualitative insights, training and certification, based on decades of experience and a dedicated global network.

Built upon strong partnerships and a dynamic working environment, COTRI serves as the leading independent organisation in the field of Chinese outbound tourism, both helping clients to forge profitable relations with Chinese customers, as well as fostering the growth of Chinese outbound tourism.



COTRI Analytics

COTRI Consulting


COTRI Latest Presentation


Increases in Chinese Arrivals for the first two months of this year

  • Posted by Newsdesk
  • On 17th April 2019

Dear Readers, The year 2019 started on a positive note, with five of the six most important destinations for Chinese outbound travel...

  • China's outbound tourism grows, chinese market, Chinese New Year, chinese outbound tourism, cotri, COTRI Analytics, COTRI statistics, COTRI Weekly, forecast

Chinese public holiday in May stages a surprising comeback

  • Posted by Newsdesk
  • On 10th April 2019

Dear Readers, In the first decade of the 21st century, Chinese nationals enjoyed three “Golden Weeks” – semi-annual work-free national holidays lasting...

  • china outbound tourism, China outbound tourism research, chinese market, cotri, COTRI China, COTRI Weekly, golden week, Labour Day, tourism

To China and Beyond: China’s tourism industry moves into the world

  • Posted by Newsdesk
  • On 3rd April 2019

Following the lead of Chinese outbound customers, but also searching for business from the other 88% of global travellers, travel and tourism...

  • China's outbound tourism grows, chinese market, chinese outbound tourism, cotri, COTRI Analytics, COTRI China, COTRI statistics, COTRI Weekly, ctrip


Travel News | eTurboNews



Jing Travel

South China Morning Post



Flights operated between mainland China and UK every week

Countries and regions with visa-free or visa-on-arrival policies for Chinese citizens

Expenditure by Chinese outbound travellers in 2017 in billion USD

Percent increase in Chinese arrivals to Serbia from 2017 to 2018


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