COTRI at the 2019 edition of the ITB Berlin fair

Dear Readers,

Fresh from the Chinese New Year celebrations, it is already time to prepare for the greatest tourism show on earth: ITB Berlin Fair and Convention.

This year it is my pleasure and honour to be involved in two events during the ITB Berlin Convention. On Wednesday March 6^th from 15.00 to 15.45 h in the City Cube, Auditorium A1, I will be one of the panellists of the WTCF panel discussion “How to Market Your Destination’s products and services to Chinese Outbound Tourists”, moderated by Richard Matuzevich, Senior Manager of the Liaison Department of the World Tourism Cities Federation. The panel includes three Chinese experts, namely Jenny Cai from WTCF, Roger Qiu from Ctrip and Alice He from the Edinburgh TAG, as well as Manuel Viñuelas, a representative of Sevilla Tourism. I am sure that the audience will get state-of-the-art information about the new trends in Chinese outbound tourism and how to translate these insights into product adaptation and customised storytelling for their own services from the other panellists, who are all experts in their respective fields. I will concentrate on the new “Third Wave of Chinese outbound tourism” and the different requirements in the mix of offline and online market activities for this strongly developing market segments of “Generation Z” travellers born after 1995 […]

For the rest of the article please see the following link: https://paper.li/cotriweekly#/

Image source: Berlin by Tobias Nordhausen Source: Flickr Attribution 2.0 Generic (CC BY 2.0)