Chinese tourists remain the top spenders, but retail has to add activities and emotions to the physical shopping experience
- Posted by Newsdesk
- On 5th December 2018
- china outbound, china outbound tourism, Chinese Travel Consumption Trends, COTRI Weekly, shopping outlets, Shopping Tourism, Singles' Day, tourism
The success of the “Singles’ Day” on Nov. 11th, 2018, when Alibaba, the biggest online shopping company, collected orders for more than 30 billion USD within 24 hours and their closest rival, JD, reported another 23 billion USD in sales showed the unwavering appetite of Chinese consumers for online shopping.
Chinese shopping malls are suffering or have otherwise already been re-invented as Lifestyle centres. Retailers outside of China can be more optimistic as for most Chinese outbound travellers shopping in non-virtual outlet cities, department stores and malls are still an important part of their trip and the search for authentic regional products becoming more important than bargain hunting […]
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