Chinese outbound tourism in the context of shopping and New Silk Road events

COTRI Director Prof. Dr. Wolfgang Georg Arlt delivered presentations at two industry events over the past week to offer insight into Chinese outbound market trends within different topical contexts.

November 19^th and 20^th saw the hosting of the 4th Summit Shopping Tourism & Economy Madrid at which Prof. Arlt held a presentation on the topic of “Trends in Chinese customised travel to Europe” in collaboration with Jennifer Zhang, Spain representative for Ctrip and CEO of AsialinkSpain.

The pair delivered the results of a joint COTRI and Ctrip report in which they outlined the growing importance of ‘customised’ modular travel as a third pillar of Chinese outbound tourism, that will soon grow to make up a third of the entire market alongside group and independent travel modes, which will make up the remainder, each with a share of 33% […]

For the rest of the article please see the following link: https://paper.li/cotriweekly#/

Image source: Today’s Selfie Shot #3 by Garry Knight Source: Flickr Attribution 2.0 Generic (CC BY 2.0)