The Irish tourism industry turns its attention to China as it further diversifies its source markets

The Irish tourism industry has identified attracting increasing numbers of high-net worth visitors from China as a key growth strategy for the future and 2018 has so far seen a wide range of proactive steps taken to prepare the market for welcoming higher numbers of guests.

With British visitors accounting for 40% of all arrivals to Ireland, the country’s tourism sector has been bracing itself for the impacts of the United Kingdom’s forthcoming departure from the European Union and actively seeking to diversify its source markets. While these efforts have seen increased targeting of North American and continental European visitors, China – and its luxury traveller segment – has been embraced as an attractive prospect for the industry to develop […]

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Image source: TB-Light-Show_001 by Titanic Belfast Source: Flickr Attribution 2.0 Generic (CC BY 2.0)