Dublin’s Guinness Storehouse completes CTW Training

The Guinness Storehouse in Dublin – Ireland’s most popular tourist attraction – has been certified as a CTW Chinese Tourist Welcome Quality Organisation after completing COTRI’s CTW Chinese Tourist Welcome Training programme as part of Fáilte Ireland’s campaign.

Following a national campaign that has seen many high-profile businesses undertaking CTW training, the Guinness Storehouse has become the Irish capital’s first visitor attraction to be awarded with the certification.

The training was delivered on behalf of COTRI by official Irish country partner the Centre for Competitiveness, which has been highly active in training among the launch of the first direct flights to Ireland from China in June 2018.

Discussing the attraction’s engagement with the Chinese market, Guinness Storehouse Managing Director Paul Carty said: “The Guinness Storehouse is delighted to be Dublin’s first Visitor Attraction to receive ‘China Ready’ accreditation. The Guinness Storehouse has been active in the Chinese market for almost 8 years and in that time, the market has grown from virtually 0 to almost 50,000 visitors. The Fáilte Ireland ‘China Ready’ training programme has given our team a deeper and highly practical understanding of the cultural differences and needs of the Chinese visitor. For us, engaging with China is a long-term commitment and this excellent training programme ensures we can continue to extend a warm and personal welcome to our Chinese visitors.”

Pictured: Paul Carty, Managing Director of the Guinness Storehouse and Paul Kelly, Director of Commercial Development, Fáilte Ireland.

Image: Guinness Storehouse, The Centre for Competitiveness (Ireland)