Latest China Outbound Travel Pulse video: Key Opinion Leaders

The fifteenth China Outbound Travel Pulse episode has been published on the COTRI website, as well as on the series’ dedicated YouTube channel.

The video focuses on the topic of Chinese Key Opinion Leaders (KOLs) and the role they play in the field of the Chinese outbound tourism market.

As with other instalments in the Pulse series, the video combines interviews with real Chinese travellers as well as a light-hearted animated analysis.

For more information regarding the series, as well as access to all videos produced to date, please see the China Outbound Travel Pulse page on the COTRI website.

Image: Screenshot, KOLs – China Outbound Travel Pulse – Episode 15, Dragon Trail Interactive & COTRI China Outbound Tourism Research Institute