- Posted by Newsdesk
- On 9th October 2018
- China Outbound Travel Pulse, Chinese tourists, Dragon Trail Interactive, Key opinion leaders, KOLs
The video focuses on the topic of Chinese Key Opinion Leaders (KOLs) and the role they play in the field of the Chinese outbound tourism market.
As with other instalments in the Pulse series, the video combines interviews with real Chinese travellers as well as a light-hearted animated analysis.
For more information regarding the series, as well as access to all videos produced to date, please see the China Outbound Travel Pulse page on the COTRI website.
Image: Screenshot, KOLs – China Outbound Travel Pulse – Episode 15, Dragon Trail Interactive & COTRI China Outbound Tourism Research Institute