Recent high-profile incidents affecting Chinese outbound travellers have put the topic of management of destination image in the spotlight

The Sunday August 30th edition of the South China Morning Post featured an article reporting the case of an airport security worker in Thailand being caught on video hitting a Chinese tourist, consequently drawing immediate apology for the action from the Thai government.

In a message to the media given in the days following the incident, the paper details a Thai government spokesperson expressing “upset” on behalf of the country’s prime minister and junta leader. Notably, the statement recognised that the foreign traveller had acted improperly – “…the tourist could not produce documents to reaffirm his accommodation in Thailand, refused to stay in a detention room, and acted inappropriately with officials” – although the official government line remained that while officials had the right to “defend themselves” the action had been carried out in a way that was “not reasonable” and apologies were offered to the Chinese national in question […]

For the rest of the article please see the following link: https://paper.li/cotriweekly#/

Image: Suvarnabhumi by Mark Fischer Source Flickr Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)