South Africa still to fully leverage its tourism resources for the Chinese market

Continuing his travels, last week your humble editor had a chance to visit yet another UNESCO World Heritage Site, after having been to the Diaolou towers in China the week before. The “Cradle of Humankind”, an area close to Tshwane (ex-Pretoria) is the world’s richest hominin site, home to around 40% of the world’s human ancestor fossils. It is a potent reminder of the fact that We are all One, a notion which was denied for a long time in South Africa. Even today, 70% of all wealth in South Africa belongs to the white population, while most of the 37% unemployment rate is related to black citizens.

More than 130,000 Chinese outbound travellers visited the country in 2012, a number not reached again in the following years. Indeed for the first five months of 2018, arrivals from China numbered 39,000, down from 43,000 for the same period in 2017. Consequently, 2018 will see an annual arrival number below 100,000 […]

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Image: Madikwe Game Reserve, North West Province, South Africa by flowcomm Source: Flickr Attribution 2.0 Generic (CC BY 2.0)