Greece and Croatia as Europe’s increasingly popular coastal destinations among Chinese visitors

While their arrival numbers to Europe continue to grow at pace (totalling over six million in 2017, according to Ctrip data), Chinese visitors are still not being drawn to beach holidays in the same manner as their European counterparts.

With regional destinations such as Thailand and Vietnam offering international travellers from China the opportunity to take in the sun and sand on their doorstep at more affordable prices, countries that may typically market themselves as beach destinations to the European market need to be able to provide an extra draw in able to succeed with Chinese outbound travellers.

Two examples of such destinations that have seen great success among Chinese outbound travellers in recent years are Greece and Croatia, which have both tripled their annual numbers of arrivals from China in the past few years, welcoming approximately 203,000 and 160,000 Chinese visitors respectively in 2017[…]

For the rest of the article please see the following link https://paper.li/cotriweekly

Image: Central Europe by Tom Grimbert Source: Unsplash license