The luxury consumption patterns of high net worth Chinese outbound travellers

Before the Chinese grew to become the world’s largest group of outbound tourists by annual number of border crossings, they were already leading those of other nationalities by overseas expenditure. Driven by their particular shopping habits and patterns, the impact of Chinese international travellers’ spending has had a profound impact on the global luxury goods market.

Accordingly, the fields of Chinese outbound travel and consumption of luxury goods have become strongly intertwined. Data from i2i Group has revealed that, for some key brands and product categories, Chinese outbound travellers are accounting for as much as 50% of global purchases, with as much as 60% to 80% of these sales are taking place outside of China itself […]

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Image: Harrods by Herry Lawford Source: Flickr Attribution 2.0 Generic (CC BY 2.0)