Latest China Outbound Travel Pulse video: Themed Travel

The latest China Outbound Travel Pulse episode – the eighth in the series – has been posted to the COTRI website, as well as on the series’ dedicated YouTube channel.

The newest instalment covers the topic of ‘Themed Travel’ in the Chinese outbound market, an in-trend form of tourism that enables travellers to enjoy unique and in-depth itineraries based around their preferred themes overseas. These might include activities such as on-site wine tasting, golf tours or scuba diving trips.

The analytic content is preceded by interviews with a range of real Chinese outbound travellers discussing their experience in the context of themed outbound travel.

For more information regarding the series, as well as access to all videos produced to date, please see the China Outbound Travel Pulse page on the COTRI website.

Image: Screenshot, Themed Travel – China Outbound Travel Pulse – Episode 8, Dragon Trail Interactive & COTRI China Outbound Tourism Research Institute