‘China’ and ‘overtourism’ both feature heavily among key industry topics at ITB Berlin 2018

Last week saw the 2018 edition of the ITB Berlin trade fair take place between March 7^th and 11^th. Having been joined in more recent years by ITB Asia in Singapore and ITB China in Shanghai, it remains one of the key annual gatherings for industry actors from across the globe.

Among the numerous events the fair’s convention, two key topics were prevalent among the discussions regarding the contemporary tourism industry; namely: China and overtourism.

The subject matter was addressed by a number of high profile figures over a wide range of events, including the ‘Tackling “Overtourism” At Destinations: Best Practice Solutions From Setting Quotas To Pricing To High Tech’ talk, which included World Travel & Tourism Council (WTTC) President & CEO Gloria Guevara Manzo, the ‘Overtourism: Status Quo, Measures, Best Practices From European Tourism Destinations’ panel, featuring president of the International Association of Scientific Experts in Tourism (AIEST) Prof. Dr. Harald Pechlaner and a further presentation on the topic area by the Heide, Germany-based West Coast University of Applied Sciences […]

For the rest of the article please see the following link: https://china-outbound.com/editorial-itb-berlin-2018/

Image: Tourist crowd by Harald Groven Source: Flickr   Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)