Satoria Group awarded with CTW Quality Organisation status

With a number of its staff completing the CTW Chinese Tourist Welcome Training Programme at a training event in Warsaw, the Satoria Group has become the first hotel group in Poland to be awarded with CTW Quality Organisation status.

The training was delivered by regional COTRI Country Partner Chinese Outbound Travel, which holds sole responsibility for the delivery of CTW Training in Poland.

Speaking after the training, Chinese Outbound Travel president Tomasz Janczak said:

“I am glad that Polish companies from the tourism industry are beginning to see the potential of China’s outbound tourism market. Taking into account the dynamic increases in arrivals to Poland and plans to reactivate the Silk Road, which will also run through our country, we must be ready to accept more tourists from China. Remember that the purchasing power of this group is the largest in the world and exceeds USD 230 billion annually. If we want a part of this “cake” for ourselves, we must ensure that Chinese tourists can spend the money with us, offering them even the appropriate payment methods or flexibility in accessing the goods they are looking for.”

Director of e-commerce at Satoria Group Rafał Burski, who also took part in the programme and was awarded with a CTW Quality Host certificate, added:

“We are proud of being the first hotel group in Poland to receive the Chinese Tourist Welcome certificate. We are seeing a dynamic increase in the number of Chinese guests staying in our hotels, which is why we believe that it is important that we understand their needs well. We would like to make every effort to make them feel welcome and to ensure a pleasant stay during their visit to Poland.” 

A key European partner in China’s One Belt, One Road initiative, Poland has seen a rapid growth in interest from the Chinese outbound tourism market. In 2017, the country received close to 135,000 Chinese arrivals, representing a 62 percent increase against the previous year’s total of 82,000.

Image: Satoria