Japanese mobile game captures imagination of would-be Chinese travellers

The overwhelming success of a Japanese mobile app game that sees players ‘follow’ a frog around Japan is tapping into the ever-growing wanderlust of Chinese netizens.

Despite only being available in Japanese, Tabi Kaeru (Travel Frog) become a hit among Chinese users, who account for the overwhelming majority of downloads of the game.

Produced by Japanese developer HitPoint and offered as a free download, the game requires little input from the player, who is responsible for feeding their digital avatar and helping it pack its bags, before sending it off to disappear ‘travelling’ for hours or even days at a time. The user’s travel frog will then venture to various destinations, sending postcards back to the player and returning with digital gifts […]

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Image: iPhone X by Aaron Yoo, Source: Flickr, Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)