More than snow: The potential of Chinese tourists for sustainable tourism in Austria

The ninth edition of the Austrian Winter Sports Days event – this year added to the agenda of the 2018 EU-China Tourism Year – will be held between February 2^nd and 4^th at the Songhua Lake Resort in the Chinese province of Jilin and see cooperation between Austrian and Chinese winter sports and lifestyle professionals. With interest in winter sports gathering pace in China four years before the opening of the 2022 Beijing Winter Olympic Games, the annual gathering has established itself as the central networking platform for the Austrian-Chinese winter sports community. While last year’s race being won for the first time by a Chinese athlete, the true winner was Austria itself, which was able to promote its image as a world-leading winter sports destination. However, while the February 2018 event is expected to further promote Austria’s reputation for winter travel, there are nevertheless other segments of the Austrian tourism industry than can also benefit in the long run from the growing numbers of Chinese visitors to the country […]

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Image: Schönbrunn Palace by Aapo Haapanen, Source: Flickr, Attribution 2.0 Generic (CC BY 2.0)