- Posted by Newsdesk
- On 23rd January 2018
The latest instalment of the series provides an insight into the growth of ‘adventurous’ travel activities undertaken by Chinese tourists in line with the market’s increasing maturity and the according maturity of the higher end of the market.
The video shows that with greater numbers of Chinese outbound tourists reaching destinations around the world, affluent travellers are now seeking out increasingly ‘challenging’ and exotic travel experiences to gain a level of prestige no longer earned by a selfie in front of the Eiffel Tower.
With affluent Chinese still influenced by their peers, nevertheless, the video reveals a number of top destinations and experiences that are current hot trends among outbound adventure travellers.
For more information regarding the series, as well as access to all videos produced to date, please see the China Outbound Travel Pulse page on the COTRI website.
Image: Screenshot, Adventure Travel – China Outbound Travel Pulse – Episode 5, Dragon Trail Interactive & COTRI China Outbound Tourism Research Institute