There is no such thing as Chinese food

Food is an important topic in China. Actually, there is no “Chinese” food. China is bigger than Europe and equally diverse, with climatic situations and cultural traditions resulting in big differences between Hunanese, Cantonese, Shanghainese, Sichuanese etc. cuisines.

This will be the topic of the book Food, Wine and China – A Tourism Perspective, which will be published by Routledge in the coming months. The volume is edited by Christof Pforr and Ian Phau, and your humble author has the pleasure to provide the chapter on Chinese Outbound Tourism and food and drink. Information about the book can be found at: https://www.routledge.com/Food-Wine-and-China-A-Tourism-Perspective/Pforr/p/book/9781138732254

Much sooner however, will be the next instalment of the ForwardKeys & COTRI webinar series – on the 24^th and 26^th of January, to be precise. The webinar will also include practical tips how to profit from the Chinese outbound travellers’ increasing interest in the finer points of international cuisine, more information about the webinar here: https://china-outbound.com/cotrixforwardkeys-webinar-series/ […]

For the rest of the article please see the following link: paper.li/COTRIWeekly

Image: fortune by Ginny, Source: Flickr, Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)