New episode of China Outbound Travel Pulse: Shopping

The latest episode of the China Outbound Travel Pulse video series is now available on the COTRI website and its dedicated YouTube channel.

Covering the theme of shopping in the Chinese outbound travel market, the video sees a number of Chinese interviewees discuss their opinions on the role that shopping plays in their own travel experience.

The video also provides further insights into the topic, discussing the importance of Chinese international travellers to the global luxury market, as well as highlighting the shift towards an interest in niche foreign goods and ‘experience’-related consumption.

For more information regarding the series, as well as access to all videos produced to date, please see the dedicated China Outbound Travel Pulse page on the COTRI website.

Images: Screenshots, Shopping – China Outbound Travel Pulse – Episode 3, Dragon Trail Interactive & COTRI China Outbound Tourism Research Institute