Chinese entertainment on cruise ships a clear indication of the importance of ‘best-agers’ in the outbound tourism market

  • Posted by Newsdesk
  • On 22nd November 2017
  • Chinese cruise market, Chinese cruise ship, Chinese cruise tourism, Chinese outbound tourists, Chinese tourism Japan, Norwegian Joy, Shanghai cruise

Having launched earlier this year as the first cruise ship to be specifically-built for the Chinese market and its customers’ specific needs, the Norwegian Joy has introduced a winter programme of traditional Chinese entertainment as a means of specifically targeting more senior travellers from China.

Reflecting the growing important of this market in Chinese tourism, this winter will see Norwegian Cruise Line (NCL) sell travel packages based around three distinct themes: Pingtan Musical Cruises, and Dancing Group Cruises and Shaoxing Opera Cruises […]

For the rest of the article please see the following link: paper.li/COTRIWeekly

 

Image: Screenshots, Silver Travellers – China Outbound Travel Pulse – Episode 2, Dragon Trail Interactive & COTRI China Outbound Tourism Research Institute

 

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