COTRI Director Prof. Dr. Wolfgang Georg Arlt to lead ‘Servicing Chinese Tourists’ workshop in Brussels on November 29, 2017

COTRI Director Prof. Dr. Wolfgang Georg Arlt will lead a one-day workshop entitled ‘Servicing Chinese Tourists’ at Eurochambres in Brussels on November 29, 2017.

The session will provide participants with insights into how they should go about drawing Chinese outbound tourists to their businesses and developing a successful relationship with them. The workshop will equip attendees with knowledge on how to tailor their products and services to the Chinese outbound market, as well as training them in cultivating appropriate strategies and promoting quality assurance. The ‘Servicing Chinese Tourists’ workshop will also offer specific insight into Chinese travellers’ expectations, needs, characteristics and motivations, while also preparing tourism service providers in providing high quality services adapted to their Chinese customers.

The workshop will be suitable for a wide range of tourism service providers, including:
• Local, regional and national tourism organisations
• Hotels and hotel chains
• Inbound tour operators
• Destination marketing organisations
• Leisure and culture institutions
• Chocolate manufacturers
• Breweries
• Attractions Events
• Transportation and mobility companies
• Retail companies
• Theme parks
• Casinos
• Investment support
• Consulting services
• Transportation infrastructure organisers

For registration and further information, please find the event information on the Belgian-Chinese Chamber of Commerce Website.

Image: 45821 by Friends of Europe, Source: Flickr, Attribution 2.0 Generic (CC BY 2.0)