Outbound travel pulse videos launched at WTM London

Chinese travel-focused digital marketing agency Dragon Trail Interactive and COTRI China Outbound Tourism Research Institute have partnered to produce the China Outbound Travel Pulse video series, aimed at exploring different aspects of Chinese outbound tourism in an informative, yet light-hearted way. The first China Outbound Travel Pulse video, focusing on Chinese FIT (free independent travel), was launched at the Dragon Trail and COTRI panel on the rise of Chinese independent travellers, at World Travel Market in London on 8 November, 2017.

Based on fresh, relevant topics, the videos not only offer informative, entertaining updates on the Chinese outbound tourism market, but also convey real insights into consumer habits, decision-making processes and travel preferences, to inform the strategies and marketing campaigns of businesses and organizations that seek to understand and target the Chinese tourism market.

The videos are 3-5 minutes long, future topics will cover silver travellers, the relevance of shopping and exchange rates, adventure travel and niche destinations. They will be released every two weeks on YouTube, on the China Outbound Travel Pulse website www.dragontrail.com/pulse and on www.china-outbound.com.

Image: WTM London