COTRI Director Prof. Arlt to speak on the topic of Rise of the Chinese Independent Traveller at WTM London
- Posted by Newsdesk
- On 18th October 2017
- Chinese Independent Traveller, event, london, tourism industry, trend shift, wtm
From a market dominated by large tour groups until very recently, in recent years the Chinese Independent Travel market has been growing fast. Their customer journey, spending behaviour and expectations are very different.
While the Chinese market represents a huge business opportunity due to its size, growth rate and spending power, most destinations, suppliers and intermediaries have been struggling to capitalise effectively due to a variety of barriers including cultural, regulatory and geographical.
Diversification of the customer base along with increased maturity of wants and needs represent exciting new opportunities to service providers in the tourism industry that previously may have stayed away from the Chinese market.
Hear from leading experts in the field at the launch of a new video channel for deep insight and analysis of the Chinese outbound market.
For registration and further information please see: WTM London