Chinese delegation visits the Netherlands

The SS Rotterdam, a ship in the Port of Rotterdam, is now being used as a venue for meetings and events as a great location to impress the representatives of the Chinese tourism industry. On Tuesday 10 October, 15 representatives of Chinese tour operators from Shanghai, Guangzhou and Chongqing and travel-websites like Tuniu and Ctrip met on the SS Rotterdam as part of an event that had been organised by the Dutch Tourism Board, (NBTC). The occasion saw more than 30 different Dutch Tourist entrepreneurs be given 10 minutes time to pitch their unique location and activity to the potential Chinese visitor during this speed-dating event.

For most Chinese travellers, a visit to the Netherlands is part of a larger Europe-tour including at least five countries with highlights like Paris, Rome and of course Amsterdam. Only visitors who come to Europe for a second or even a third time, will stay longer than one or two days or even spend their whole holiday in the Netherlands. Nevertheless, it is actually this last group that is the Dutch tourism industry is looking to attract by offering small-scale and authentic activities that will give Chinese tourists a unique travel-experience.

Following the Rotterdam meeting the Chinese delegation travelled to a number of Dutch hotspots including: Amusement Park Efteling, the Museum Kroller-Muller, Outlet-shopping centre Roermond and, last but not least, the National Museum in Amsterdam. The industry representatives will take their new ideas and impressions back to China and translate this to developing new travelling routes. Accordingly, in the future, we can expect more Chinese travellers to travel further beyond Amsterdam and other classical highlights, instead looking to engage in more in-depth activities in the Netherlands.

Source: Match with China 

Image: S.S. Rotterdam by Ronald van der Graaf, Source: Flickr, Attribution 2.0 Generic (CC BY 2.0)