- Posted by Newsdesk
- On 4th September 2017
- etoa, European SME tourism service providers, webinar, World Bridge Tourism Project
The World Bridge Tourism Project, funded by the European Union and organised by the European Travel Commission (ETC) and the European Tourism Association (ETOA), will offer the second instalment of its free webinar series on Thursday September 21st, 2017 from 14:00 to 15:30h GMT+1 (14:00h London; 15:00h Berlin; 16:00h Athens).
This free webinar will offer practical advice and best practice examples for the Chinese outbound market focused especially on European SME tourism service providers and on destination managers in locations currently less frequented by Chinese visitors.
A Chinese perspective will be added by insights of two major Chinese tour operators, giving tips on how to prepare for the new Chinese tourism trends and growing number of special interest and individual travellers from China in Europe.
In gaining first-hand advice directly from a range of tourism experts and practitioners, participants will learn how to leverage their potential in the Chinese outbound market, gain understanding how they can link up with network partners and learn how to use the right stories and branding to attract Chinese tourists to lesser-known regions.
Viewers will be able to post topical questions before, during or after the webinar, with answers being provided by COTRI’s Prof. Dr. Arlt during the Q&A session at the end of the webinar.
In order to register to take part in the webinar free of charge please follow this link:
More information regarding the World Bridge Tourism Project can be found at:
More information regarding the 2018 EU- China Tourism Year:
For any questions about the webinar and further information please contact WBT@China-outbound.com,
Tel. +49 40 558 99 576.