CTW Certified Cairnryan-Belfast Stena Line Route Featured in BBC News Segment on Chinese Outbound Tourism

Stena Line’s ferry connection serving the route between Cairnryan in Scotland and Belfast, Northern Ireland has been featured on a BBC Newsline segment on the topic of Chinese outbound tourism.

The company recently became the first ferry operator in Europe to be awarded with COTRI’s CTW Chinese Tourist Welcome Quality Host certification after 29 of its staff members completed COTRI’s CTW Training Programme with the help of COTRI Country Partner for Ireland Centre for Competitiveness in July, 2017. Stena Line was also certified with CTW Quality Organisation status on its Stena Line Superfast VII and Superfast VIII services on the route.

The Stena Line service is playing a key role in bringing Chinese group travellers especially to the region as part of a combined package with Scotland. Being interviewed for the report, Tourism Ireland’s David Boyce cited the “iconic” local attractions of the Giant’s Causeway and the CTW-certified Titanic Belfast as particular world-famous draws bringing Chinese tourists to the region.

The BBC Newsline report is available at the following link.

COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for information, training, quality assessment, research, and consultancy relating to the Chinese outbound tourism market. More information can be found on www.china-outbound.com.

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Image: Centre for Competitiveness