World Bridge Tourism Project Event: “Preparing for the 2018 EU-China Tourism Year” to be held in London, 2-3 November, 2017.

The “Preparing for the 2018 EU-China Tourism Year” World Bridge Tourism Project event will take place in London on Thursday 2^nd and Friday 3^rd November 2017 alongside the Global European Market. The event will take the form of a conference held on the first day, followed by a B2B workshop on the second.

Funded by the European Union, the World Bridge Tourism Project serves as a curtain raiser for the forthcoming 2018 EU-China Tourism Year.

Aimed particularly at European SMEs looking to find out more about the Chinese market, the World Bridge Tourism conference will focus on best practice examples and information regarding the changing needs and expectations of Chinese outbound tourists to Europe. Chaired by COTRI Director Prof. Dr. Wolfgang Georg Arlt and Head of Research Dr. Minjuan Deng-Westphal, the conference will see examination of various key consumer trends seen among Chinese consumers in Europe and discussion of how European SMEs might go about reaching them in the future.

The conference will involve a high level of audience interaction, with attendees having the ability to take part in polls and answer questions via a specialised app, which, in turn, will influence the discussion taking place at the conference.

For registration and further information, please see the following link

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