Strategic Partnership Signed Between COTRI and Ctrip
- Posted by Newsdesk
- On 7th July 2017
- agreement, ctrip
COTRI has signed a Strategic Partnership Agreement with Ctrip, one of China’s leading online travel agencies (OTAs) in the areas of research and knowledge sharing in the Chinese outbound tourism market.
Having been founded in 1999 by James Liang, Shanghai-based Ctrip has grown to be the largest tourism enterprise and online tourism company in China, with over 300 million registered members. Establishing an increasingly global footprint, the company notably acquired Skyscanner in November 2016 and has also made numerous key strategic investments in the United States, Europe, India, South Korea, Japan, Singapore among other locations.
The strategic cooperation between COTRI and Ctrip will see both parties collaborate with the stated goal of furthering understanding of the Chinese outbound tourism market through the provision of joint publications, PR and research.
COTRI China Outbound Tourism Research Institute provides expert insights into the worldwide developments of China’s outbound tourism market. As Chinese outbound tourists are travelling to a large range of destinations, our publications cover a number of regions, providing detailed insights and analysing visitor behaviour.
With COTRI’s insights you can forge a successful business strategy built upon in-depth market expertise, comprehensive qualitative analysis and future projections. The Spring 2017 Edition of the COTRI Market report features in-depth exploration of the developing trends in the field, supported by a wealth of qualitative and quantitative statistical research.