- Posted by Newsdesk
- On 3rd July 2017
On the 12th of July, 2017 COTRI’s Dr. Minjuan Deng-Westphal, Head of Research at COTRI Chinese Outbound Tourism Institute will join Roy Graff, Managing Director EMEA at Dragon Trail Interactive for a free webinar entitled “2017 H1 China Outbound Tourism Review”. The presentation, which will discuss the key developments marking the Chinese outbound travel and digital landscape during the first half of 2017, will be held live in two sessions during the day.
The first, earlier session is recommended for those in European and Asian time zones, while the second session is best suited for those in the Americas. See below for further details and registration.
The presenters will share their insights on the following topics:
- H1 2017 Chinese travellers’ top travel destinations
- Emerging travel trends
- Latest WeChat updates and future developments
- Travel brands WeChat ranking
- Travel brands digital strategy
Marketing Overview – 15 minutes
Digital Marketing Reviews – 15 minutes
Case Studies – 15 minutes
Questions and Answers – 15 minutes
1st session – Wednesday 12th July 2017 (5pm-6pm Beijing) (11am-12noon Berlin) (10am-11am London)
2nd session – Wednesday 12th July 2017 (12noon – 1pm New York) (9 am-10am Los Angeles) (6pm-7pm Berlin) (5pm- 6pm London)
In the digital world, WeChat has now reached 938 million active users and is launching several new initiatives, such as; WeChat mini programmes, and improved search functionality. Also, new content distribution giants are now competing with Chinese search engines and there has been a shift from mainstream video platforms to short video and live streaming apps.
In the travel world, the overall number of tourist arrivals to popular destinations might be dropping due to a crackdown on low costs group tours, although FIT numbers are up. In Australia, this has meant more Chinese tourist travelling to remote locations like the Outback. Furthermore, wealthy travellers are now looking for personalised and adventure tours.
Registration and Information:
For more information and registration, please follow this link: https://dragontrail.com/2017h1-china-outbound-tourism-review/
For any other questions please contact: Christopher Ledsham, Chief Communications Officer, COTRI China Outbound Research Institute, firstname.lastname@example.org
Image: Dragon Trail Interactive